If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!

Top LinkedIn Content Formats for B2B Success in 2025 According to the report: Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.” Native documents (PDFs) and videos round out the top three for engagement. Polls deliver the highest impressions, especially for pages with 100k+ followers.

One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...

The secrets to better content revealed! It's using AI the RIGHT way.

Ever feel like your business is a jigsaw puzzle missing that one key piece? That missing piece might just be your niche —the audience...

Is your social media content not resonating with your audience? Are your Facebook Page posts just… flat? Does no one respond, engage, ask...

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her fourth guest, Tim Campbell...

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her third guest, Julie Riley to...

How much do you love surprises? Is it a 'yay' or a 'nay' for you? I am still baffled by those who don't like surprises btw. I just can't...

Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her first guest, Kristen...

Redefining your social media + content strategy is more important than ever! I am looking forward to sharing my best tips, tools, and...

we're going to talk about recent study done by my friends at Socialinsider. “Facebook Ads vs Instagram Ads; A Case Study”

Social media marketing, when done right, requires a lot of planning and a lot of moving parts. In order to create quality pieces of content for a client, such as a small business, a social media strategic plan should always be the starting point. From that planning document and the research that goes with it, a content plan can be created. Once a business has such a content creation plan, it’s time to figure out how this content will go from concept to publishing. In this art

Posting high-quality content to social media platforms is not as easy as it may seem for those who ‘play’ on social media. While the job of social media manager might seem glamorous to the outside world, social media managers and other content creators work hard to create the right post for the right platform to post at the right time. Creating social media posts takes time and effort. In order to keep assets for each post and each platform in one place, it is imperative a co

Here are nine ways social media pages struggle, as well as some tips on how to fix them.

Did you see it? Did you? Did you? Twitter rolled out an EXTRA 140 characters to everyone. You get an extra 140 characters, and you get an extra 140 characters and you and you and you...! ...and it's not even Christmas yet! Why? According to Twitter they are "giving you more characters to express yourself" What are we going to do with these extra characters moving forward? Create Some Bigly Tweets With the Best Words, Of Course. But first. Here are some ramification

Facebook UPDATE: Facebook Group Scheduling Now Possible in Facebook Group! Until today, if you were an admin of your Facebook group and you wanted to schedule a post to that group, you needed to use a third party app. Using a tool to schedule a post hasn't been a big deal for me, however, it was just one extra step to take - something that people who aren't social media or tech savvy might see as a barrier! My favorite scheduling tools? I have used Buffer and AgoraPulse f

It is no secret that I do a lot of local networking as a social media consultant. A large percentage of that networking is in-person networking; I have found several excellent local networking opportunities available to my business in Myrtle Beach, and most likely to you too if you know where to look. Today I am going to share other ways to network locally. I have 3 tips for local networking on your Facebook social media platform. These tips apply to global businesses who

It’s no secret I love Twitter. Twitter is a great platform for content curating, information gathering, audience building, connecting and much, much more and Twitter lists are a great tool in doing all of it. I’ve dug deeper and deeper into Twitter and I’ve come up with 3 Twitter list secrets I know will benefit you and your efforts today. Without much further ado… 3 Twitter List Secret You Need To Know Right Now 1) You can list people without following them. I have use