LinkedIn Benchmarks 2025: What B2B Brands Need to Know
- Dorien Morin-van Dam
- May 15
- 3 min read
Updated: Jun 20
What’s actually working on LinkedIn in 2025? That’s the question answered in this Strategy Talks episode with Adina Jipa, co-founder of Socialinsider.
Adina breaks down key findings from Socialinsider’s latest LinkedIn Benchmark Report, offering B2B marketers actionable insights to refine their strategies.
As she puts it, “LinkedIn is somehow the most performing platform in terms of engagement right now. Everyone who is B2B... is getting results.”
About Adina Jipa: Adina is the co-founder and sometimes CMO of Socialinsider, a leading social media analytics platform. With a focus on data storytelling, she helps businesses transform analytics into smarter marketing decisions.
Why LinkedIn Engagement Is Surging in 2025
Adina reveals that LinkedIn engagement has grown by 30%, making it the top platform for B2B brands.
This shift reflects:
Increased activity by B2B marketers and creators.
Stronger performance of interactive formats like multi-image posts, native documents, and videos.
New features, including vertical video trends that blend education with entertainment.
I observed: “I think next year you’re going to come back with this benchmarking report for 2026 and see a whole new kind of video getting creators a lot more views.”
Top LinkedIn Content Formats for B2B Success
According to the report:
Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.”
Native documents (PDFs) and videos round out the top three for engagement.
Polls deliver the highest impressions, especially for pages with 100k+ followers.
Pro tip: Use polls as research tools to gather opinions and insights from your audience.
How to Build a Smarter LinkedIn Content Strategy
Adina recommends:
Mix content types weekly: multi-image, native document, video, and polls.
Diversify beyond links and static images — 1 in 3 LinkedIn posts includes a link, but too many can hurt engagement.
Prioritize content that keeps audiences on the platform to build deeper connections.
B2B Growth Benchmarks and Opportunities
Adina notes, “As the page grows, the followers growth rate decreases, but that’s normal across platforms.”
Small pages (<5k followers) can aim for up to 40% follower growth per year.
Consistency matters: aim for 15+ posts per month, ideally 3–5 per week.
Creative Content Ideas to Boost Engagement
Adina highlights successful formats:
Original research and analysis: “The impact is huge in terms of user-generated content, mentions, and content ideas.”
Behind-the-scenes videos: Showcase your team and culture.
Product education: Demonstrate features and value with tutorials.
Infographics: Repurpose blog content into visual posts.
Day-in-the-life content: Humanize your brand with authentic storytelling.
Which ones will you be trying?
10 Smart ChatGPT Prompts for LinkedIn Content Strategy
"Help me create a LinkedIn content plan for my B2B company."
"What content mix should I use to increase LinkedIn engagement?"
"Generate poll ideas for LinkedIn that encourage participation."
"How can I repurpose a blog post into LinkedIn native content?"
"Write a caption for a LinkedIn multi-image post from a conference."
"Give me ideas for behind-the-scenes LinkedIn videos."
"What metrics should I track to measure LinkedIn success?"
"Create a monthly LinkedIn posting schedule."
"How do I increase followers on a small LinkedIn business page?"
"Explain how to use original research in LinkedIn content."
For deeper insights, watch the full Strategy Talks episode with Adina Jipa and read the complete LinkedIn Benchmark Report.
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