How to use LinkedIn to network. Think of LinkedIn as the 'digital hallway conversations' that keep the in-person momentum going long after you fly home. In this episode of 'You Are Going To Be Great At This' podcast, host Chris Castanes and I dug into exactly that: how to build a real LinkedIn networking strategy that feels human, not spammy.

Top LinkedIn Content Formats for B2B Success in 2025 According to the report: Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.” Native documents (PDFs) and videos round out the top three for engagement. Polls deliver the highest impressions, especially for pages with 100k+ followers.