Most small business owners are busy posting and wondering why nothing is moving. The answer isn't more content: it's smarter strategy. B2B content strategist Dorien Morin-van Dam shares the practical content strategy framework she's used for 15+ years to help founders turn expertise into growth. Learn the mindset shifts and actionable steps to stop the noise and start driving real results.

Date:  April 2026 Reading Time: 7 minutes Key Takeaways Leaders who show up consistently in their content don't have more time than you do: they have better systems Passion is rarely missing when burnout hits; it's more often misdirected into an unsustainable pace An AI second brain built on your own stories, voice, and values sounds like you, because it literally is you Skipping the identity and story foundation is the #1 reason AI-generated content feels generic and flat Yo

LinkedIn engagement hit 5.20% in 2026 — but video views dropped 36% and the rules have changed. Five LinkedIn experts break down SocialInsider's latest benchmark report (1.3M posts, 16,645 pages) to reveal what's actually working in B2B LinkedIn marketing right now. Native documents lead at 7% engagement. Is your strategy keeping up?

If you can't take a two-week vacation without your agency falling apart, here's the hard truth: you don't own an agency — you are the agency. In this episode of Strategy Talks, coach and M&A advisor Steve Guberman breaks down what actually builds agency value, what silently kills it, and how to build something worth running and worth selling.

Key Takeaways Rebranding is cosmetic. Repositioning is structural. Only one of them fixes your pipeline. If your content isn't converting and your messaging keeps shifting, you likely have a positioning problem — not a branding problem. Real repositioning takes a minimum of 12 weeks and ideally 8–12 months. It starts on the inside and works outward. Visuals come last — not first. Use the 5-point positioning test to find out if your current positioning is actually working. Bei

Publishing consistently comes from systems and ownership, not more meetings. Many marketing teams believe their biggest challenge is coming up with new ideas. But when you look closely inside most small teams, the ideas are already there. And yet the content never quite ships.

What happens when agencies move too fast with AI and forget the human part of marketing? That question came through clearly when I joined the Agency Bytes podcast with host Steve Guberman, an agency coach and M&A advisor who helps agency owners build stronger businesses. In our conversation, we talked about what 2025 revealed about AI in marketing, why organic social is still very much alive, and why the smartest agencies are returning to a more human-led content strat

If your market is crowded, more content will not save you. More of you will. One of the biggest traps in content marketing right now is thinking that if you just publish more, you will somehow win. More blog posts. More LinkedIn posts. More emails. More content for the sake of content. But that is not the game anymore. Find out what it!

Every single week, I tap into someone else's audience on purpose, and every week my guests tap into mine. That’s not luck. Strategy. If you’re a founder, consultant, or part of a small team without a massive following, strategic partnerships can be one of the fastest ways to grow without pouring money into ads.

If your team is publishing constantly but results are flat, the problem probably isn’t effort. It’s direction. Too many businesses are still turning out content, crossing their fingers, and hoping something sticks. As I said in this episode, “Turning out content and crossing your fingers, it works. Ha. Stop doing that stuff.”

Most teams treat social media like a publishing pipeline. Your comment section and DMs aren’t an afterthought. They’re part of your customer experience. This is called social care.

What if your next customer never even visits your website because ChatGPT already gave them the answer? That’s the shift we’re living in right now. Google isn’t the only search engine anymore, and if your brand isn’t showing up in AI tools like ChatGPT, Perplexity, or Google’s AI-driven search experience, you’re not just missing traffic. You’re missing consideration.