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How to Transform Your LinkedIn Page Into a B2B Growth Engine in 2025
Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.
Dorien Morin-van Dam
1 day ago


What the Heck is Human-Centered Marketing and Why Should You Care?
the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.
Dorien Morin-van Dam
Jul 1


Why Every Small Business Needs Smarter Revenue Strategies Now More Than Ever
“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge
Dorien Morin-van Dam
Jun 26


Why AI Assistants Are The Best Thing Since Sliced Bread!
If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.
Dorien Morin-van Dam
Jun 23


Why Brand Strategy for Small Business Starts With What You Don’t Do
Why Brand Strategy for Small Business Starts With What You Don’t Do
Dorien Morin-van Dam
Jun 20


How to Build an AI-First Business Strategy That Actually Works
What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.
Dorien Morin-van Dam
Jun 19


How to Create AI Content Strategies Yet Sound Human All Day Long
AI is not here to take your job, but someone using AI probably will.
AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation.
For instance:
Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI.
Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl
Dorien Morin-van Dam
Jun 7


How to Quickly Build a Winning LinkedIn Video Strategy for 2025
LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.
Dorien Morin-van Dam
Jun 5


The 3 AI Mistakes You NEED to Avoid as a Small Business Owner
If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!
Dorien Morin-van Dam
Jun 3


LinkedIn Benchmarks 2025: What B2B Brands Need to Know
Top LinkedIn Content Formats for B2B Success in 2025
According to the report:
Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.”
Native documents (PDFs) and videos round out the top three for engagement.
Polls deliver the highest impressions, especially for pages with 100k+ followers.
Dorien Morin-van Dam
May 15


How to Expertly Master Your Go-To-Market Strategy for B2B Success
One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.
Dorien Morin-van Dam
May 7


Think AI is Just for Techies? 5 Simple Ways Non-Techies Can Use AI for Smarter Marketing
If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...
Dorien Morin-van Dam
Apr 25
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