If 2025 taught us anything, it’s this: resilience isn’t about clinging to what worked. Yikes, that got us nowhere. Instead, resilience is about being bold enough to evolve. The market is shifting fast. Entire departments are disappearing, AI is rewriting how we create and communicate, and many of us, especially service-based entrepreneurs, are rethinking everything.

Every few months, someone declares, “Organic social media doesn’t work anymore. You only need ads if you want leads.” If you’ve ever felt tempted to believe that, this one’s for you. Because I’m here to tell you, as loudly and kindly as possible, that organic social media is very much alive. The problem in most cases is not the algorithm. It is the lack of a real strategy.

If you have ever recorded a podcast episode and let it sit in a folder for weeks, you are not alone. Most business owners love the conversation part and quietly dread the post-production. That is exactly why a live video podcasting strategy has been such a game-changer in my own business. It cuts down on procrastination, keeps me accountable, and fills my pipeline with warm, ready to buy leads.

Are you tired of shouting into the social media void? If so, podcast guesting might just be the visibility strategy you've been missing. Being a guest on the right podcasts doesn’t just grow your reach... it builds authority, opens up new sales conversations, and makes your message go further with less effort.

Is your company running two different races with the same finish line? Sales and marketing teams are supposed to be working toward one goal—revenue growth—but all too often, they operate in silos. Misaligned goals, disconnected strategies, and poor communication keep your business from reaching its full potential.

If you’re a founder who would happily let the logo do all the talking while you stay behind the scenes, this one’s for you. You want leads, trust, and sales, but you’re not chasing fame. You’re just wondering if showing up on video and sharing more of yourself is really worth it.

Some days you look at your calendar, your kids, your aging parents, your pets, your to-do list and wonder, “Where on earth does a business fit into this?” That was my reality when I decided I was not going to build my life around work. I was going to build my work around my life. I still managed to build a sustainable business as a content strategist and social media strategist, starting at age 40, with four kids, four dogs at one point, and zero formal business training.

What if your social media strategy could go deeper than reach and impressions? What if it could help fix real problems, like clean water access, education gaps, or environmental damage? The good news is that it can. And it should.

I did not become a six-figure social media strategist in a year, or even five. I was a stay-at-home mom, a nanny, and a Dutch girl living in the US who reinvented her career at 40 with zero corporate experience. I built my business in between school runs, summer beach days, and late-night client work, and it took me nine years to hit six figures as a freelancer. Let's connec the dots between storytelling, systems, and what it really looks like to grow into a social media

Imagine cranking out 4 million words, helping over 160 businesses grow, and generating millions in sales, all through writing. We dive deep into the nitty-gritty of using AI for content creation: what works, what doesn’t, and how not to lose your job in the process.

If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like, “We have the same goals on paper, but it still feels like us versus them.” What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.

If you’re a founder who quietly hopes social media will “just work” without you ever showing your face, keep reading. You want leads, authority, and opportunities… but the idea of going on video or becoming “the face” of your brand makes your stomach drop. You’re not alone. Building social media confidence as a founder is a skill, not a personality trait.