If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like, “We have the same goals on paper, but it still feels like us versus them.” What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.

If you’re a founder who quietly hopes social media will “just work” without you ever showing your face, keep reading. You want leads, authority, and opportunities… but the idea of going on video or becoming “the face” of your brand makes your stomach drop. You’re not alone. Building social media confidence as a founder is a skill, not a personality trait.

How to use LinkedIn to network. Think of LinkedIn as the 'digital hallway conversations' that keep the in-person momentum going long after you fly home. In this episode of 'You Are Going To Be Great At This' podcast, host Chris Castanes and I dug into exactly that: how to build a real LinkedIn networking strategy that feels human, not spammy.

If you’ve ever walked into a networking event, clutched your coffee like a life raft, and wondered what on earth to do next, you are very much my people. In-person networking can feel awkward and random, especially when you work from home and spend most of your day with your laptop and your dog.

If you work at a small business, nonprofit, or purpose driven organization, you’re probably living this reality daily: you are the social media manager, community manager, customer support, and sometimes the entire comms team in one person. You are expected to be strategic, creative, and data driven while doing more with less. Here are seven social media agency secrets to steal to create real impact in 2026

What if burnout isn't the end, but the beginning of something better? As we near the end of another year, many of us are feeling it: the slump, the fatigue, the brain fog. High-achieving professionals often wear their ambition like armor, pushing through discomfort, striving for perfection, and feeding the hustle. But what happens when that hustle becomes a trap?

How does one move past content fatigue? The number one way is to go back to your content strategy, and your content pillars. Yep. Content pillars fix 'being stuck on what to post'. They give you a steady content plan you can repeat. And repeat. And repeat again.

Beware of The Business Summer Slide I’ve noticed something similar in business. ☹️ In summer, like we did when we were kids, we coast. Not everyone, but a lot of us do. We let check‑ins slide.  We lose momentum.  with client connections starting new campaigns long-term planning It happens.  Yet summer is a PERFECT time to learn more, do more, and prepare for a busy Q4.

Why would an organic social media specialist who does not specialize in paid media write about ads? (No, this isn't a riddle!) Answer: Because it's an important shift in messaging that has spilled over into organic social media. The perfect ad is dead. Long live the ugly ad!

If you're still relying on traditional press releases to get your story picked up by the media, it's time to shift gears, especially if you run a rural business. Reporters aren’t ignoring you because your brand isn't newsworthy. They’re ignoring you because you’re using outdated tactics in a completely oversaturated media landscape. Let's dive into how you can get free media coverage as a rural brand.

There’s real data behind using language to build trust  Fast Company explains that 'you guys' may seem neutral to some, but it still carries male-coded baggage. (of course it does, ask any woman!) Preply’s Business Communication Survey found 'Hi (name)' and 'Hello team' to be the most professional greetings. 'Hey guys' and 'Yo'? Not so much.  The Wall Street Journal reported how vague greetings like 'Hey' in workplace chats can create confusion and even trigger anxiety.

If AI is the new front door to your brand, what does that mean for your content strategy? You know that old saying: "If a tree falls in a forest and no one hears it..."? That pretty much sums up what happens when your content isn’t optimized for today’s AI-powered search engines. So how do you prepare when the rules of search have been rewritten?