top of page

For Your Small Business or Nonprofit

VIDEO STRATEGY

Video doesn’t have to be overwhelming. With my Video Strategy service, we’ll map out a simple, effective plan that matches your message to the right format and platform.

From storytelling to scheduling, I help you create scroll-stopping video content

that builds trust, drives results, and fits seamlessly into your workflow.

A video strategy plan starts at $1500

ICAgile Certified Professional (ICP) credential — Dorien Morin-van Dam
ICAgile Certified Professional in Agile Marketing (ICP-MKG) credential — Dorien Morin-van Dam
Social Media Pro certification, 2019–2020 — Dorien Morin-van Dam
Social Media Pro certification, 2020–2021 — Dorien Morin-van Dam
art
video .jpg

What You Might Be Missing​

More In Media logo — social media strategy and AI consulting for small business

You know video matters!

But the planning, scripting, editing, and publishing can feel like too much.

Or getting in front of the camera. That might scare you enough to stay away from video.

And creating video without a strategy, you might create videos that don’t connect, get buried in feeds, or lack consistency, losing valuable attention and trust.

40962684_10217443324543453_9164614487653744640_n.jpg

How We Can Work Together

More In Media logo — social media strategy and AI consulting for small business

Step 1: Creative Visioning
I help define your “why” for video: education, brand authority, or lead gen.

Step 2: Audience Mapping
I align your video style with platform trends and audience habits.

Step 3: Content and Workflow Planning
Together, we plan production cadence, distribution, and promotion strategies.

Step 4: Coaching and Optimization
You’ll receive guidance on repurposing, publishing, and analyzing video performance.

Step 5: Video Editing Services

For those who need it, I provide video editing services.

Dorien at SMWL17.jpg
dorien and kate.jpg
dorien and kate.jpg

The Benefits of a Video Strategy

More In Media logo — social media strategy and AI consulting for small business
  • Clarity on what works
    Know which video formats to use, where to post them, and why they matter.

  • Streamlined production
    Skip the guesswork with a plan that saves time and energy i.e. learn to batch in all video production phases

  • Content that connects
    Create videos that resonate, build trust, and inspire action.

  • Confidence on camera
    Learn how to show up authentically, without the overwhelm.

  • Consistent visibility
    Stay top-of-mind with a repeatable process that fits your workflow.

  • Smarter repurposing
    Turn one great video into multiple pieces of content that extend your reach.

dorien in front of camera.JPG

The Expected Outcomes

More In Media logo — social media strategy and AI consulting for small business
  • Up to 3x more engagement
    Clients often see a 300% increase in interactions when they lead with intentional video content.

  • Higher watch times and clicks
    Strategic video formats keep viewers engaged and guide them to take action.

  • Deeper audience trust
    Face-forward, authentic video helps build real connections that convert casual viewers into loyal fans.

dorien in front of camera.JPG
More In Media is a division of Highland Strategic, LLC
PO Box 523, Pittsfield, VT 05762
617-763-1655
Copyright Ⓒ | More In Media | 2026
bottom of page