For Your Small Business or Nonprofit
VIDEO STRATEGY
Video doesn’t have to be overwhelming. With my Video Strategy service, we’ll map out a simple, effective plan that matches your message to the right format and platform.
From storytelling to scheduling, I help you create scroll-stopping video content
that builds trust, drives results, and fits seamlessly into your workflow.
What You Might Be Missing​
You know video matters!
But the planning, scripting, editing, and publishing can feel like too much.
Or getting in front of the camera. That might scare you enough to stay away from video.
And creating video without a strategy, you might create videos that don’t connect, get buried in feeds, or lack consistency, losing valuable attention and trust.
How We Can Work Together
Step 1: Creative Visioning
I help define your “why” for video: education, brand authority, or lead gen.
Step 2: Audience Mapping
I align your video style with platform trends and audience habits.
Step 3: Content and Workflow Planning
Together, we plan production cadence, distribution, and promotion strategies.
Step 4: Coaching and Optimization
You’ll receive guidance on repurposing, publishing, and analyzing video performance.
Step 5: Video Editing Services
For those who need it, I provide video editing services.
The Benefits of a Video Strategy
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Clarity on what works
Know which video formats to use, where to post them, and why they matter. -
Streamlined production
Skip the guesswork with a plan that saves time and energy i.e. learn to batch in all video production phases -
Content that connects
Create videos that resonate, build trust, and inspire action. -
Confidence on camera
Learn how to show up authentically, without the overwhelm. -
Consistent visibility
Stay top-of-mind with a repeatable process that fits your workflow. -
Smarter repurposing
Turn one great video into multiple pieces of content that extend your reach.
The Expected Outcomes
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Up to 3x more engagement
Clients often see a 300% increase in interactions when they lead with intentional video content. -
Higher watch times and clicks
Strategic video formats keep viewers engaged and guide them to take action. -
Deeper audience trust
Face-forward, authentic video helps build real connections that convert casual viewers into loyal fans.
