If you’re a founder who would happily let the logo do all the talking while you stay behind the scenes, this one’s for you. You want leads, trust, and sales, but you’re not chasing fame. You’re just wondering if showing up on video and sharing more of yourself is really worth it.

If you work at a small business, nonprofit, or purpose driven organization, you’re probably living this reality daily: you are the social media manager, community manager, customer support, and sometimes the entire comms team in one person. You are expected to be strategic, creative, and data driven while doing more with less. Here are seven social media agency secrets to steal to create real impact in 2026

66% percent of businesses use video to build trust, and 94% of B2B marketers say trust is the key to brand success. Caution! Showcasing one charismatic founder is not a strategy. Buyers want to see real people doing real work. Trust is built through people, not just personality. That is why every brand needs a face or two or three. Because (and I truly believe this) there isn’t just one right face.

Tony and I dig into the emotional power of storytelling, the real impact of healthcare videos (including one that literally saved his life), and how brands can ditch the dull and show up with video content that connects.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.

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