How to Quickly Build a Winning LinkedIn Video Strategy for 2025
- Dorien Morin-van Dam
- Jun 5
- 3 min read
LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.
If you’re looking to create a powerful LinkedIn video strategy, here’s what you need to know.
Why LinkedIn Video Is a Game-Changer
Purna shared that LinkedIn members now spend 3x more time engaging with video than any other content type. There’s been a 36% year-over-year increase in video viewership on the platform.
Why? Because LinkedIn users view their time on the platform as an investment in themselves. They want:
Professional insights and advice
Relatable, authentic stories
Content that educates, empowers, or entertains
Tip: Video helps brands move beyond dry, corporate posts to human-centered storytelling that builds trust.
What Makes a LinkedIn Video Strategy Effective?
For your LinkedIn video strategy to succeed, focus on:
Human connection: People relate to people—not faceless brands. Videos featuring executives, founders, or team members resonate more than generic brand videos.
Emotional hooks: Don’t just list facts. Share transformations, lessons learned, or behind-the-scenes moments that spark emotion.
Consistency: Even posting short videos 1-2 times per week can drive strong results if you stay consistent.
Authenticity over polish: A genuine, unscripted two-minute video will often outperform a highly produced but generic one.
Overcoming Resistance to LinkedIn Video
Worried that your stakeholders don’t want to get on camera? Purna recommends:
Sharing examples of leaders who are excelling at video (like the McDonald’s CEO).
Starting small: batch record simple, helpful videos that answer common questions.
Reminding leaders that their personal brand shapes company perception—and people prefer to hear from humans.
Insight: CEOs and executives who post video on LinkedIn build goodwill, strengthen trust, and humanize their brands.
Storytelling Tips for LinkedIn Video Strategy
When creating short, vertical videos for LinkedIn:
Open with a strong hook. Give viewers a reason to stop scrolling.
Focus on one point per video. Keep it tight and memorable.
Let your natural style shine. Don’t force formality, show your authentic voice.
Use AI tools as helpers, not replacements. AI can assist with editing or drafting scripts, but the heart of your content should be yours.
How to Get Started
Here’s how to begin building your LinkedIn video strategy:
Block time weekly to create content. Even an hour or two can yield great results.
Capture ideas on the go. After a client call or big win, record a quick voice memo or video while the excitement is fresh.
Find an accountability partner. Pair up with a peer to stay consistent.
Embrace imperfection. Cringe a little? That probably means your video is authentic enough to stand out.
The Future of LinkedIn Video
AI tools will make video creation easier, but they won’t replace human connection. In a sea of automated content, your real, unscripted moments will matter more than ever.
Start where you are, keep learning, and let your unique voice shine. Your audience is waiting.
Watch the full Strategy Talks episode with guest Purna Virji:
10 Smart Follow up Prompts to Ask ChatGPT for LinkedIn Video Strategy
What are the first steps in creating a LinkedIn video strategy?
How can I come up with engaging video topics for LinkedIn?
Can you draft a LinkedIn video script that sounds authentic?
How do I convince my CEO to post video on LinkedIn?
What are best practices for short form video on LinkedIn?
How can I use AI tools to improve LinkedIn video content?
Can you help me plan a content calendar for LinkedIn video?
What should my first LinkedIn video be about?
How do I measure LinkedIn video success?
How can small businesses compete with big brands using LinkedIn video?
Comments