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How to Transform Your LinkedIn Page Into a B2B Growth Engine in 2025
Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.
Dorien Morin-van Dam
1 day ago


What the Heck is Human-Centered Marketing and Why Should You Care?
the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.
Dorien Morin-van Dam
Jul 1


How to Quickly Build a Winning LinkedIn Video Strategy for 2025
LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.
Dorien Morin-van Dam
Jun 5


The 3 AI Mistakes You NEED to Avoid as a Small Business Owner
If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!
Dorien Morin-van Dam
Jun 3


How to Expertly Master Your Go-To-Market Strategy for B2B Success
One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.
Dorien Morin-van Dam
May 7


Think AI is Just for Techies? 5 Simple Ways Non-Techies Can Use AI for Smarter Marketing
If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...
Dorien Morin-van Dam
Apr 25


Embracing a strong work ethic
Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her second guest, Hank for...
Dorien Morin-van Dam
Feb 3, 2022


Kiss imposter syndrome goodbye
Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her first guest, Kristen...
Dorien Morin-van Dam
Jan 25, 2022


Facebook Ads or Instagram Ads? How to find out which one performs better!
we're going to talk about recent study done by my friends at Socialinsider. “Facebook Ads vs Instagram Ads; A Case Study”
Dorien Morin-van Dam
Nov 2, 2021
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