Think AI is Just for Techies? 5 Simple Ways Non-Techies Can Use AI for Smarter Marketing

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t need to be tech-savvy to make AI work for you, especially when it comes to marketing your small business. If you want to know how to use AI as a non-techie, this is it!

In this blog, social media and AI strategist I share five actionable ways that non-techie entrepreneurs and marketers can start using AI right now. I specialize in helping small business owners work smarter—not harder—using strategic marketing and practical AI tools.

Whether you're intimidated by AI or simply unsure where to begin, you're about to discover just how accessible and powerful it can be.

Why Writing Just Got Easier (Thanks to AI)

Let’s be honest—writing can feel like a chore. Emails, social media captions, newsletters, blog posts... the list goes on. If you’d rather talk than type, AI can be your new best friend.

But here’s the catch: your output is only as good as your input.

For example:

A vague prompt like "Write a newsletter for dog owners" will give you a generic response.
But if you provide context—like who you are, your audience, examples of past content—the AI's response will be much stronger and more relevant.

Pro Tip: Use Dorien’s PRISM Framework

To write better prompts and get higher-quality content, try the PRISM method:

P – Purpose: Tell AI who it should pretend to be and who it’s writing for.
R – Rules: Set clear do’s and don’ts (e.g., don’t copy competitors; ask questions one at a time).
I – Information: Provide as much background as possible—past content, links, tone, etc.
S – Structure: Define the desired format (bullets, paragraphs, no emojis, etc.).
M – Monitoring: Include reminders for AI to re-read your instructions and stick to them.

how to use AI as a non-techie: Sparring Partner material

You don’t need a team to generate fresh ideas. AI can be your sparring partner.

Here’s how I do it:

Feed AI a starting idea or keyword (e.g., “LinkedIn video strategy”).
Ask for five more ideas like that.
Pick one, and ask for five more like it.
Keep refining until you have a solid list, then turn it into an organized spreadsheet or content plan.

Bonus Tip:

Create content series based on common mistakes or myths in your industry. These often grab attention because people want to avoid errors. Think:

“Mistakes Pet Owners Make” (for veterinarians)
“Foods You Should Eat But Probably Forget” (for nutritionists)

Turn One Piece of Content into Dozens

Creating content from scratch every time is exhausting. Instead, repurpose what you already have with help from AI tools.

Here's how Dorien does it:

Record a long-form video → Upload to Descript to clip highlights
Use Canva to design quote graphics
Convert the transcript into a blog post
Reformat everything for Instagram, LinkedIn, YouTube Shorts, and beyond

With AI-powered tools, a single video can become 10+ pieces of content in minutes.

Let AI-Powered Tools Optimize Your Scheduling

Posting at random times or “whenever you remember” can hurt your engagement. Thankfully, most modern scheduling tools now come with AI baked in.

These smart features can:

Suggest optimal posting times based on audience behavior
Help you write captions when you're short on time
Analyze past performance to refine your strategy

Fun fact: A baby brand once discovered that their top engagement window was 2–4 a.m. because that’s when new moms were awake! Imagine what AI can uncover about your audience.

Get Help Writing Ads and Video Scripts (Without Losing Your Voice)

Writing ads or YouTube scripts doesn’t have to be intimidating. AI can help you:

Research high-performing ad styles
Brainstorm fresh angles for your product or service
Draft outlines for videos or reels
Polish CTAs (calls to action) that actually convert

The secret, use AI to support your creativity, not replace it.

how to use AI as a non-techie: Start Small, Think Big

You don’t need a tech degree to start using AI—you just need a plan. Start with one small task (like writing a caption or repurposing a video) and build from there.

With tools like ChatGPT, Descript, Canva, and AI-powered schedulers, you can:

Save hours each week
Reduce creative burnout
Create consistent, high-quality content that resonates

So if you're a non-techie who wants to market smarter, not harder, now’s the time to bring AI into your workflow.

And if you're ready to go even deeper, I offer free 20-minute consults to help you build custom AI assistants for your business.

Here are 10 clever prompts you can copy and paste into ChatGPT to get started:

"Help me write a weekly newsletter for pet owners with one health tip per issue."
"Pretend you're a social media manager for a wellness coach. Create 5 post ideas."
"Using the PRISM framework, help me create a blog outline about beginner fitness routines."
"Repurpose this video transcript into a LinkedIn post and 3 quote graphics."
"Suggest 5 viral content ideas based on 'common skincare mistakes'."
"Write a 60-second Instagram caption based on this YouTube script."
"When is my audience most likely online? Suggest post times for a parenting blog."
"Generate 10 ad copy examples to promote eco-friendly laundry detergent."
"Give me a series idea based on 'myths about freelance writing'."
"Help me create a spreadsheet of content topics for the next 30 days using AI."