Some days you look at your calendar, your kids, your aging parents, your pets, your to-do list and wonder, “Where on earth does a business fit into this?” That was my reality when I decided I was not going to build my life around work. I was going to build my work around my life. I still managed to build a sustainable business as a content strategist and social media strategist, starting at age 40, with four kids, four dogs at one point, and zero formal business training.

I've developed and deployed a strategy behind every guest invitation, every topic, and every story I bring to the show. Find out how you, too can have the most fantastic guests on your podcast.

In the summer of 2025, I have been focused on improving the SEO and visibility of my video podcast. I am already doing the work to produce it, so why not optimize it, right? Here's your LOL moment of the day: I am 3.5 years into this journey, and I am still (and again) making updates and adjustments. And here is today's wisdom moment: It's never too late to make adjustment and updates.

When we think about AI and sales, the conversation usually jumps straight to automation, lead scoring, or cold outreach. But in my recent conversation with Jeff Schwerdt, CEO of Reviewly.ai, we tackled a different angle. We talked about how to use AI and customer reviews to drive real, measurable sales. And let me tell you: this is one strategy that local businesses, agencies, and even enterprise brands can’t afford to ignore.

What dies it really takes to develop personal branding strategies that not only attract attention, but also build trust, spark connections, and ultimately bring in business? Find out!

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps: Guiding customers to leave rich, keyword-driven reviews Enhancing authenticity without sacrificing efficiency Personalizing responses to reviews with AI-generated suggestions

If you've ever wondered how to make trending content actually work for your brand, without losing your voice or scrambling to keep up, you're in good company.

Setting business boundaries will help you and your business stay focused on what's important!

What if the key to improving your Facebook ad ROI wasn’t about spending more, but about spending smarter? Combining Facebook’s ad tools with organic strategies can reduce costs, warm up your audience, and create lasting connections.

What makes a retreat not only memorable, but so impactful that attendees are asking about your next one before they even leave?

What if the key to global growth was already within your reach, just waiting for you to translate it? If you’ve ever considered expanding into new markets or wondered how to maintain brand authenticity across cultures, this conversation is packed with insights you won’t want to miss.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge

Why Brand Strategy for Small Business Starts With What You Don’t Do

Top LinkedIn Content Formats for B2B Success in 2025 According to the report: Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.” Native documents (PDFs) and videos round out the top three for engagement. Polls deliver the highest impressions, especially for pages with 100k+ followers.

One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.

Ever feel like your business is a jigsaw puzzle missing that one key piece? That missing piece might just be your niche —the audience...

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her fourth guest, Tim Campbell...

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her third guest, Julie Riley to...

How much do you love surprises? Is it a 'yay' or a 'nay' for you? I am still baffled by those who don't like surprises btw. I just can't...