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How to Transform Your LinkedIn Page Into a B2B Growth Engine in 2025
Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.
Dorien Morin-van Dam
1 day ago


What the Heck is Human-Centered Marketing and Why Should You Care?
the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.
Dorien Morin-van Dam
Jul 1


Why Every Small Business Needs Smarter Revenue Strategies Now More Than Ever
“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge
Dorien Morin-van Dam
Jun 26


Why AI Assistants Are The Best Thing Since Sliced Bread!
If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.
Dorien Morin-van Dam
Jun 23


Why Brand Strategy for Small Business Starts With What You Don’t Do
Why Brand Strategy for Small Business Starts With What You Don’t Do
Dorien Morin-van Dam
Jun 20


How to Build an AI-First Business Strategy That Actually Works
What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.
Dorien Morin-van Dam
Jun 19


How to Create AI Content Strategies Yet Sound Human All Day Long
AI is not here to take your job, but someone using AI probably will.
AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation.
For instance:
Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI.
Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl
Dorien Morin-van Dam
Jun 7


How to Quickly Build a Winning LinkedIn Video Strategy for 2025
LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.
Dorien Morin-van Dam
Jun 5


LinkedIn Benchmarks 2025: What B2B Brands Need to Know
Top LinkedIn Content Formats for B2B Success in 2025
According to the report:
Multi-image posts generate the most likes. Adina explains, “People are sharing multi-image posts from conferences, business meetings, dinners... and use this type of content on their business page.”
Native documents (PDFs) and videos round out the top three for engagement.
Polls deliver the highest impressions, especially for pages with 100k+ followers.
Dorien Morin-van Dam
May 15


How to Expertly Master Your Go-To-Market Strategy for B2B Success
One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.
Dorien Morin-van Dam
May 7


How to Find Your Niche: A Real-World Strategy That Actually Works
Ever feel like your business is a jigsaw puzzle missing that one key piece? That missing piece might just be your niche —the audience...
Dorien Morin-van Dam
Apr 18


Build a Winning Content Strategy in Under 1 Hour Using YouTube Playlists
Feeling Overwhelmed by Content Creation? Here's a Simpler Way If you're a small business owner, solopreneur, or content creator staring...
Dorien Morin-van Dam
Apr 8


How to improve content with data analysis
Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her fourth guest, Tim Campbell...
Dorien Morin
Mar 24, 2022


Live Streaming: Tips and Tricks to help you get started
Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her third guest, Julie Riley to...
Dorien Morin-van Dam
Feb 22, 2022


How to create a strategy for your deliberate acts of kindness on LinkedIn
How much do you love surprises? Is it a 'yay' or a 'nay' for you? I am still baffled by those who don't like surprises btw. I just can't...
Dorien Morin-van Dam
Feb 7, 2022


Embracing a strong work ethic
Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her second guest, Hank for...
Dorien Morin-van Dam
Feb 3, 2022


Kiss imposter syndrome goodbye
Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her first guest, Kristen...
Dorien Morin-van Dam
Jan 25, 2022
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