Some days you look at your calendar, your kids, your aging parents, your pets, your to-do list and wonder, “Where on earth does a business fit into this?” That was my reality when I decided I was not going to build my life around work. I was going to build my work around my life. I still managed to build a sustainable business as a content strategist and social media strategist, starting at age 40, with four kids, four dogs at one point, and zero formal business training.

I've developed and deployed a strategy behind every guest invitation, every topic, and every story I bring to the show. Find out how you, too can have the most fantastic guests on your podcast.

In the summer of 2025, I have been focused on improving the SEO and visibility of my video podcast. I am already doing the work to produce it, so why not optimize it, right?  Here's your LOL moment of the day: I am 3.5 years into this journey, and I am still (and again) making updates and adjustments.  And here is today's wisdom moment: It's never too late to make adjustment and updates.

What makes agency subcontracting successful, and what makes it crash and burn? If you’ve ever been burned by a flaky freelancer, micro-managed into madness, or partnered with an agency only to realize you’re speaking two different languages, this one’s for you.

When we think about AI and sales, the conversation usually jumps straight to automation, lead scoring, or cold outreach. But in my recent conversation with Jeff Schwerdt, CEO of Reviewly.ai, we tackled a different angle. We talked about how to use AI and customer reviews to drive real, measurable sales. And let me tell you: this is one strategy that local businesses, agencies, and even enterprise brands can’t afford to ignore.

AI is changing fast. And if you're still thinking in terms of tools, you’re already behind. Learn how AI agents are redefining the future of work in your marketing agency.

What if you could expand your business into new markets almost overnight, without losing the unique essence of your brand? That was the big question we tackled in my recent Strategy Talks episode with Alexander Murauski, CEO of Alconost, a company that specializes in AI-powered localization. And let me tell you, this conversation was a masterclass in how to scale your business and go global the right way.

What dies it really takes to develop personal branding strategies that not only attract attention, but also build trust, spark connections, and ultimately bring in business? Find out!

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps: Guiding customers to leave rich, keyword-driven reviews Enhancing authenticity without sacrificing efficiency Personalizing responses to reviews with AI-generated suggestions

If you’re a business owner trying to scale your content without scaling your stress, you’re not alone. In a recent episode of Strategy Talks, I had a truly insightful conversation with Donna Mostrom about what it actually takes to scale content that works, without burning out.

If you've ever wondered how to make trending content actually work for your brand, without losing your voice or scrambling to keep up, you're in good company.

Setting business boundaries will help you and your business stay focused on what's important!

What if the key to improving your Facebook ad ROI wasn’t about spending more, but about spending smarter? Combining Facebook’s ad tools with organic strategies can reduce costs, warm up your audience, and create lasting connections.

What makes a retreat not only memorable, but so impactful that attendees are asking about your next one before they even leave?

What if the key to global growth was already within your reach, just waiting for you to translate it? If you’ve ever considered expanding into new markets or wondered how to maintain brand authenticity across cultures, this conversation is packed with insights you won’t want to miss.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.

“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge

If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.

Why Brand Strategy for Small Business Starts With What You Don’t Do