There’s real data behind using language to build trust  Fast Company explains that 'you guys' may seem neutral to some, but it still carries male-coded baggage. (of course it does, ask any woman!) Preply’s Business Communication Survey found 'Hi (name)' and 'Hello team' to be the most professional greetings. 'Hey guys' and 'Yo'? Not so much.  The Wall Street Journal reported how vague greetings like 'Hey' in workplace chats can create confusion and even trigger anxiety.

If AI is the new front door to your brand, what does that mean for your content strategy? You know that old saying: "If a tree falls in a forest and no one hears it..."? That pretty much sums up what happens when your content isn’t optimized for today’s AI-powered search engines. So how do you prepare when the rules of search have been rewritten?

If your brand isn’t showing up in AI search results, you’re missing out on the biggest shift in online visibility since Google replaced the phone book. The good news? This new era just leveled the playing field for small business owners, creators, and thought leaders. The even better news? You don’t need a massive PR budget to ride this wave, just a smart strategy.

When we think about AI and sales, the conversation usually jumps straight to automation, lead scoring, or cold outreach. But in my recent conversation with Jeff Schwerdt, CEO of Reviewly.ai, we tackled a different angle. We talked about how to use AI and customer reviews to drive real, measurable sales. And let me tell you: this is one strategy that local businesses, agencies, and even enterprise brands can’t afford to ignore.

Explore how AI is reshaping higher education with Dr. Elaine Young. From ethical concerns to the growing AI divide, this conversation dives into what students, educators, and employers need to know. Whether you're guiding a student, running a business, or just curious about AI’s impact on learning, this episode offers clarity and actionable insight.

What if you could expand your business into new markets almost overnight, without losing the unique essence of your brand? That was the big question we tackled in my recent Strategy Talks episode with Alexander Murauski, CEO of Alconost, a company that specializes in AI-powered localization. And let me tell you, this conversation was a masterclass in how to scale your business and go global the right way.

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps: Guiding customers to leave rich, keyword-driven reviews Enhancing authenticity without sacrificing efficiency Personalizing responses to reviews with AI-generated suggestions

If you’re a business owner trying to scale your content without scaling your stress, you’re not alone. In a recent episode of Strategy Talks, I had a truly insightful conversation with Donna Mostrom about what it actually takes to scale content that works, without burning out.

What if the key to global growth was already within your reach, just waiting for you to translate it? If you’ve ever considered expanding into new markets or wondered how to maintain brand authenticity across cultures, this conversation is packed with insights you won’t want to miss.

If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.

What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.

AI is not here to take your job, but someone using AI probably will. AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation. For instance: Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI. Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl

If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...

The secrets to better content revealed! It's using AI the RIGHT way.

As AI tools get smarter and more accessible, business owners and marketers are asking the million-dollar question: “AI or humans—who should handle my social media marketing?” The answer isn’t as black and white as you might think. In a recent video, Dorien Morin-van Dam—veteran social media strategist and founder of More In Media—dives into this exact debate.

Generative AI isn’t just a buzzword anymore. It’s a powerhouse of productivity for marketers, freelancers, and small business owners who...