If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.

What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.

AI is not here to take your job, but someone using AI probably will. AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation. For instance: Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI. Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl

If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...

The secrets to better content revealed! It's using AI the RIGHT way.

As AI tools get smarter and more accessible, business owners and marketers are asking the million-dollar question: “AI or humans—who should handle my social media marketing?” The answer isn’t as black and white as you might think. In a recent video, Dorien Morin-van Dam—veteran social media strategist and founder of More In Media—dives into this exact debate.

Generative AI isn’t just a buzzword anymore. It’s a powerhouse of productivity for marketers, freelancers, and small business owners who...