How To Use Smart AI Sales Tactics To Revolutionize B2B Reputation Management

In a recent episode of the Strategy Talks video podcast, I had the pleasure of sitting down with Jeff Schwerdt, a retired Top Gun pilot turned SaaS entrepreneur. As the CEO of Reviewly.ai, Jeff is transforming how B2B businesses approach reputation management by applying smart AI sales tactics.

Our conversation uncovered some brilliant strategies that can help any business turn customer reviews into high-converting sales tools.

Meet Jeff Schwerdt

Jeff Schwerdt brings a unique perspective to the world of AI sales. From flying fighter jets to leading a tech company, his career path is anything but ordinary. At Reviewly.ai, he helps B2B companies harness AI to build trust, streamline operations, and generate more leads through thoughtful review management.

Smart AI Sales Tactics for Building Trust

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps:

• Guiding customers to leave rich, keyword-driven reviews

• Enhancing authenticity without sacrificing efficiency

• Personalizing responses to reviews with AI-generated suggestions

The beauty is in the balance: AI tools provide structure and support, while humans bring the heart and voice that makes each interaction genuine.

Responding Better: AI Sales for Reputation Management

We all know how hard it is to find time to respond to every customer review thoughtfully. Jeff shared how Reviewee.ai makes it easy for business owners to:

• Get response prompts via text while on the go

• Remove emotion from tough reviews and respond professionally

• Mirror keywords from customer reviews to support SEO

AI ensures consistency in voice and message, helping brands appear more responsive and engaged.

From Reputation to Revenue: Why AI Sales Works

Jeff introduced me to the 4-100 Rule:

• Fewer than 40 Google reviews? You’re below average.

• Fewer than 100 Google reviews? You’re not meeting buyer expectations.

• More than 100 Google reviews? You’re getting into competitive territory.

Google loves consistent engagement. By increasing review frequency and crafting keyword-rich responses, businesses can climb local search rankings and convert more clicks into customers.

AI Sales Meets Content Strategy

Customer reviews are full of valuable insights. AI helps business owners:

• Identify commonly used phrases in reviews

• Reuse customer language in blog posts, ads, and social content

This content loop creates better alignment between brand messaging and what potential customers are already searching for.

Reviews That Close Deals

Jeff’s perspective really stood out when he talked about reviews as sales tools—not just for retention. He told the story of a shark diving company in Cabo that gained new business simply because of how it responded to a negative review. It’s proof that reputation, when handled well, can directly drive revenue.

AI as Your Conversational Sales Assistant

One of the most impressive parts of our talk? Jeff’s team trained an AI assistant using his voice, pitch, and tone. Now, this "conversational closer" can:

• Review past interactions

• Craft follow-up messages

• Maintain consistent messaging across sales reps
  

For busy teams, it’s like having a co-pilot that knows the playbook and never drops the ball.

Smarter List Building with AI Sales Tools

Ever wish you could turn a photo of a lead list into a spreadsheet? Jeff does just that with AI. From filtering massive databases to generating outreach-ready CSVs, AI helps businesses:

• Save hours of manual work

• Sort leads by category, region, or buyer profile

• Take quick action based on clean, structured data
  

SOPs and Team Training Made Easy

We talked about how AI is fantastic for generating standard operating procedures. Jeff’s advice:

• Record meetings with tools like Fathom or Otter

• Summarize sales calls to train new reps

• Create consistent, AI-generated SOPs that scale

This helps ensure everyone on your team is aligned, even as you grow.

Are You Ready for AI Sales?

Jeff had a great point: If you’re reading this or watched our episode, you’re probably already ready. Some signs:

• You want to work smarter, not harder

• You’re curious about tools that can save time

• You already use digital tools daily but want better results

Start small. Try using AI for one process—maybe responding to reviews or summarizing a client call. Then build from there.

Don’t Forget the AI Policy

Before diving in too deep, check with your company. Jeff and I discussed how important it is to:

• Have an AI usage policy in place

• Avoid uploading sensitive client data without permission

• Talk with leadership or legal advisors if unsure

You’re probably already using AI in subtle ways; now it’s time to be strategic and compliant.

Final Thoughts: B2B Sales Needs AI Smarts

This Strategy Talks episode with Jeff Schwerdt was packed with practical ideas. AI sales isn’t about replacing your people—it’s about amplifying them. From improving Google reviews to crafting consistent sales follow-ups, AI can turn your reputation into a revenue engine.

10 ChatGPT Prompts Inspired by This Blog

• "Write a Google review using keywords 'responsive' and 'excellent customer service.'"

• "Create a polite, empathetic reply to a 1-star review about wait time."

• "Summarize my Zoom sales call into bullet points."

• "Organize this Excel list of leads into categories by industry and location."

• "Draft an SOP for responding to Google reviews within 24 hours."

• "What’s a good AI tool to help respond to customer reviews with SEO in mind?"

• "Create a sales response message using my brand tone and these bullet points."

• "How do I build a competitive Google Business Profile using AI?"

• "Generate LinkedIn outreach messages based on this ideal customer persona."

• "What review responses would help me rank higher for 'reliable roofing company'?"