If AI is the new front door to your brand, what does that mean for your content strategy? You know that old saying: "If a tree falls in a forest and no one hears it..."? That pretty much sums up what happens when your content isn’t optimized for today’s AI-powered search engines. So how do you prepare when the rules of search have been rewritten?

In September 2025, I hosted the second, 3-day   REEL Retreat   in Pittsfield, VT.   We came together to learn about reels and short-form video , but getting together in-person at a retreat is so much more than straightforward learning. There was networking, connecting, sharing meals, hiking and learning about each other's businesses. On the second day, a revelation happened: While I was teaching short-form video scripting, I learned something. Most of the small business owner

AI is already in the workflow of most of your team members, employees, and freelancers. A clear AI policy will not slow you or your business down. I will set expectations and protect you, your team, customers, and clients. An AI policy makes safe, efficient AI use possible for employees and freelancers alike.

Explore how AI is reshaping higher education with Dr. Elaine Young. From ethical concerns to the growing AI divide, this conversation dives into what students, educators, and employers need to know. Whether you're guiding a student, running a business, or just curious about AI’s impact on learning, this episode offers clarity and actionable insight.

AI is changing fast. And if you're still thinking in terms of tools, you’re already behind. Learn how AI agents are redefining the future of work in your marketing agency.

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps: Guiding customers to leave rich, keyword-driven reviews Enhancing authenticity without sacrificing efficiency Personalizing responses to reviews with AI-generated suggestions

What if the key to global growth was already within your reach, just waiting for you to translate it? If you’ve ever considered expanding into new markets or wondered how to maintain brand authenticity across cultures, this conversation is packed with insights you won’t want to miss.

If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.

Why Brand Strategy for Small Business Starts With What You Don’t Do

AI is not here to take your job, but someone using AI probably will. AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation. For instance: Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI. Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl

If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!

One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...