How to Create AI Content Strategies Yet Sound Human All Day Long
- Dorien Morin-van Dam
- Jun 7
- 3 min read
Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow all through the power of words.
Now, imagine doing it in an AI-powered world.
That’s exactly what guest Jack Wilson is navigating with success. In this blog, we break down Jack’s insights from the Strategy Talks episode to help small business owners, marketers, and entrepreneurs understand and implement effective AI content strategies.
About Jack Wilson: Jack Wilson is a seasoned writer and SEO strategist who has embraced AI as a co-creator in his work. Since launching his first blog in 2009, Jack has helped businesses large and small grow through content, blending human creativity with AI efficiency.
Why AI Content Strategies Matter in Today’s Marketing Landscape
AI is not here to take your job, but someone using AI probably will.
As Jack puts it, AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation.
For instance:
Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI.
Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an amplifier of their skills.
Building Strong AI Content Strategies: Jack’s Three-Pillar Model
Jack recommends a thoughtful approach to AI content strategies, emphasizing upfront work and continuous training. His model includes:
1. Train AI on You
Feed AI with:
Your career history, tone, and writing style.
Stories, case studies, and unique phrasing that define your brand voice.
2. Train AI on Your Audience
Ensure your AI understands:
Your target customer profiles (pain points, goals, emotional triggers).
Funnel stages and messaging needs.
3. Train AI on Channels
Show AI how your content varies across platforms:
LinkedIn posts vs. blog articles vs. emails.
Formatting, style, and tone appropriate for each channel.
Jack also notes a “fourth pillar”: time. AI systems improve the more feedback and examples you provide, becoming a true co-creator over time.
AI Content Strategies for Balancing Speed with Brand Integrity
Many business owners want fast content, but Jack warns against shortcuts that sacrifice quality. His advice:
Don’t just prompt AI with "write me a blog on social media marketing." Provide context — who you are, your audience, your goals.
Refine AI outputs with human oversight. The first draft might be 70-90% there, but it’s up to you to ensure brand alignment.
Use AI as a tool for efficiency, not as a replacement for strategic thinking.
PRefer to listen? Here is the podcast!
How AI Content Strategies Affect Distribution and Consumption
AI-generated content is flooding the web, with predictions of a 10x increase in volume by 2025. Jack highlights key challenges:
Content supply may soon outpace demand, creating a need for smarter distribution and aggregation.
The best AI users will blend automation with authentic storytelling so seamlessly that audiences won’t notice the difference.
Risks and Ethics in AI Content Strategies
Jack and I stressed the importance of AI policies.
Key considerations:
Have an AI policy. Set clear guidelines on how AI tools are used by you, your team, and your vendors.
Stay privacy-aware. Choose tools that align with your data protection standards.
Avoid over-reliance. AI should aid critical thinking, not replace it.
Final Thoughts: Crafting Smarter AI Content Strategies
AI is a powerful co-pilot, but it requires setup, training, and ethical use to truly benefit your business. As Jack puts it, success lies in combining AI’s efficiency with your unique human expertise, creativity, and strategy.
10 Smart ChatGPT Prompts to Help You Develop AI Content Strategies
"Help me create an AI content strategy tailored for my small business."
"What’s a three-pillar model for training AI on my brand voice?"
"How can I balance AI content creation with human oversight?"
"Write an AI policy template for my marketing team."
"How do I train AI to understand my ideal customer profile?"
"What AI tools can help me speed up content creation without losing quality?"
"Generate an AI-assisted content calendar for my blog."
"Explain how AI affects content distribution and SEO."
"Give me ideas for integrating AI into my social media strategy."
"What are the risks of over-relying on AI for marketing content?"
Missed the full conversation? Be sure to check out the full Strategy Talks episode featuring Jack Wilson.
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