AI is changing fast. And if you're still thinking in terms of tools, you’re already behind. Learn how AI agents are redefining the future of work in your marketing agency.

During our Strategy Talks chat, Jeff explained how flipping the traditional sales funnel, starting with social proof rather than cold outreach and can yield better results. Here’s how AI helps: Guiding customers to leave rich, keyword-driven reviews Enhancing authenticity without sacrificing efficiency Personalizing responses to reviews with AI-generated suggestions

If you’re a business owner trying to scale your content without scaling your stress, you’re not alone. In a recent episode of Strategy Talks, I had a truly insightful conversation with Donna Mostrom about what it actually takes to scale content that works, without burning out.

“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge

AI is not here to take your job, but someone using AI probably will. AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation. For instance: Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI. Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl

If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!

One of the most common mistakes B2B companies make? Leaving positioning solely to the marketing team. As Katie explains, a strong go-to-market strategy for B2B starts with the founder or CEO.

If you’ve ever thought AI was only for coders or giant corporations with deep pockets, it’s time to rethink that. The truth is, you don’t...

The secrets to better content revealed! It's using AI the RIGHT way.

As AI tools get smarter and more accessible, business owners and marketers are asking the million-dollar question: “AI or humans—who should handle my social media marketing?” The answer isn’t as black and white as you might think. In a recent video, Dorien Morin-van Dam—veteran social media strategist and founder of More In Media—dives into this exact debate.

Generative AI isn’t just a buzzword anymore. It’s a powerhouse of productivity for marketers, freelancers, and small business owners who...

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her fourth guest, Tim Campbell...