If you’re a founder who quietly hopes social media will “just work” without you ever showing your face, keep reading. You want leads, authority, and opportunities… but the idea of going on video or becoming “the face” of your brand makes your stomach drop. You’re not alone. Building social media confidence as a founder is a skill, not a personality trait.

If you work at a small business, nonprofit, or purpose driven organization, you’re probably living this reality daily: you are the social media manager, community manager, customer support, and sometimes the entire comms team in one person. You are expected to be strategic, creative, and data driven while doing more with less. Here are seven social media agency secrets to steal to create real impact in 2026

Beware of The Business Summer Slide I’ve noticed something similar in business. ☹️ In summer, like we did when we were kids, we coast. Not everyone, but a lot of us do. We let check‑ins slide.  We lose momentum.  with client connections starting new campaigns long-term planning It happens.  Yet summer is a PERFECT time to learn more, do more, and prepare for a busy Q4.

Why would an organic social media specialist who does not specialize in paid media write about ads? (No, this isn't a riddle!) Answer: Because it's an important shift in messaging that has spilled over into organic social media. The perfect ad is dead. Long live the ugly ad!

There’s real data behind using language to build trust  Fast Company explains that 'you guys' may seem neutral to some, but it still carries male-coded baggage. (of course it does, ask any woman!) Preply’s Business Communication Survey found 'Hi (name)' and 'Hello team' to be the most professional greetings. 'Hey guys' and 'Yo'? Not so much.  The Wall Street Journal reported how vague greetings like 'Hey' in workplace chats can create confusion and even trigger anxiety.

Are your dashboards packed with numbers but lacking direction? If you're a marketer pulling monthly reports no one reads, or worse, no one understands, you’re not alone. Learn how to build better marketing reports. Reports your clients, bosses, or stakeholders will actually want to read.

Did you know that Pinterest traffic can keep working for you long after you post? It’s one of the few platforms where your content...

AI is changing fast. And if you're still thinking in terms of tools, you’re already behind. Learn how AI agents are redefining the future of work in your marketing agency.

What if you could expand your business into new markets almost overnight, without losing the unique essence of your brand? That was the big question we tackled in my recent Strategy Talks episode with Alexander Murauski, CEO of Alconost, a company that specializes in AI-powered localization. And let me tell you, this conversation was a masterclass in how to scale your business and go global the right way.

If you’re a business owner trying to scale your content without scaling your stress, you’re not alone. In a recent episode of Strategy Talks, I had a truly insightful conversation with Donna Mostrom about what it actually takes to scale content that works, without burning out.

If you've ever wondered how to make trending content actually work for your brand, without losing your voice or scrambling to keep up, you're in good company.

the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.

What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.

Feeling Overwhelmed by Content Creation? Here's a Simpler Way If you're a small business owner, solopreneur, or content creator staring...

Agile is practice of working together as a team that was created by software engineers about 20 years ago. Back in 2001, a group of...

Is your social media content not resonating with your audience? Are your Facebook Page posts just… flat? Does no one respond, engage, ask...

What will it take to execute new strategies, create better content, and succeed? ♻️ Planning. Publishing. Testing. Analyzing. ♻️ I'll...

Here are nine ways social media pages struggle, as well as some tips on how to fix them.

How to stay motivated to create original content for your small business consistently! 4 crazy tips to implement today.