A PLAN PROVIDES...
WHY
EVERY BUSINESS
NEEDS A
SOCIAL MEDIA STRATEGY
GOALS
Why are you on social media?
Do you want
-
brand awareness
-
increased sales
-
more leads
-
foot traffic
-
audience growth
-
other...
OBJECTIVES
What do you want to accomplish?
Are you looking to
-
grow your Facebook page
-
get more podcast downloads
-
build an audience on Instagram
-
use Pinterest to drive traffic
-
start an online community
ROADMAP
A strategic plan will provide a roadmap as to how you can get from point A (goals) to point B (objectives) using specific tactics!
Without a roadmap i.e tactics, you can't accomplish your goals!
A social media strategic plan lays out step-by-step actions to get to where you want to go, allowing you to measure accomplishments and success along the way.
AVATAR
Knowing you target audience is of vital importance to getting the right message in front of the right audience. Growing and nurturing an audience can not happen if you speak the 'wrong language'!
Every business should have one (or more) avatar of their ideal client. That would include giving this avatar a name, age, a job, family, hobbies and habits.
Only then can your marketing message reach its intended target and full potential!
DATA
If you can’t measure it, you can’t improve it !
Without an audit to find out where you are, you can't possibly measure growth or how you are doing along the way!
The ROI of social media marketing is harder to measure than other digital marketing efforts, but it is not impossible.
What data do you need and what metrics are important to measure social media growth?
A social media strategy will give you the answers needed to set a budget for your marketing efforts, as well as a way to measure success!