How to use LinkedIn to network. Think of LinkedIn as the 'digital hallway conversations' that keep the in-person momentum going long after you fly home. In this episode of 'You Are Going To Be Great At This' podcast, host Chris Castanes and I dug into exactly that: how to build a real LinkedIn networking strategy that feels human, not spammy.

If you’ve ever walked into a networking event, clutched your coffee like a life raft, and wondered what on earth to do next, you are very much my people. In-person networking can feel awkward and random, especially when you work from home and spend most of your day with your laptop and your dog.

What makes agency subcontracting successful, and what makes it crash and burn? If you’ve ever been burned by a flaky freelancer, micro-managed into madness, or partnered with an agency only to realize you’re speaking two different languages, this one’s for you.

Small shifts in how you connect can unlock exponential growth for your business. Instead of chasing cold leads imagine activating a network that feels like a personal board of advisors.