Why AI Assistants Are The Best Thing Since Sliced Bread!
- Dorien Morin-van Dam
- 12 minutes ago
- 2 min read
If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.
In a recent episode of Strategy Talks, I sat down with Mike Allton, Chief Storyteller at Agorapulse and AI educator, to explore why AI assistants are the best thing since sliced bread, and how they’re reshaping marketing and business strategy.
What Makes AI Assistants So Game-Changing?
Mike explains:
“An AI assistant is a customized and personalized version of AI. It’s not just starting up a chat — it’s training it for a repeatable task so it can truly assist you.”
Why does this matter? AI assistants help:
Eliminate repetitive, time-consuming tasks.
Free up your brainpower for creativity, strategy, and human connection.
Enhance productivity without adding headcount.
“It’s not about replacing employees. It’s about making sure people are focused on what matters most.” — Mike Alton
How AI Assistants Are Transforming Workflows
Mike shared how AI assistants cut his podcast preparation time from two hours to just 15 minutes. By customizing a GPT to follow his show’s structure and voice, his assistant now generates titles, questions, takeaways, and guest bios — better and faster.
“Half of my guests stop mid-show to say, ‘Mike, I need you to introduce me everywhere!’ That bio? AI wrote it.” — Mike Alton
Beyond marketing, AI assistants are reshaping sales, customer success, and operations. From creating personalized outreach to serving up case studies in real time, AI enables teams to focus on relationships and results.
Getting Started: How to Build Your Own AI Assistant
The good news? It’s not expensive. If you’re already paying for tools like ChatGPT, Gemini, or Claude, you have what you need.
Mike recommends:
Define your assistant’s role, just like you would with a new hire.
Set up custom instructions to guide its tone, tasks, and process.
Start with one assistant, like a brand voice guide or content creator, and build from there.
“Ask AI to help you create your assistant. Say: ‘Ask me questions so we can build this together.’ It works brilliantly.” — Mike Alton
Why AI Assistants Are the Best Thing Since Sliced Bread
AI assistants help solopreneurs and teams double productivity without burnout. As Mike puts it,
“Imagine having a supercharged marketing team at your fingertips — no hiring, no firing. That’s what AI assistants deliver.”
They allow you to:
Scale smartly.
Think more strategically.
Focus on what humans do best: creativity and connection.
10 Smart Prompts to Ask ChatGPT About AI Assistants
How can I create a custom AI assistant for my business?
What tasks should I automate with an AI assistant?
Can you help draft a content plan using AI assistants?
How do I train AI to match my brand voice?
What’s the best AI tool for building assistants?
How do AI assistants improve productivity?
Can you suggest AI assistants for sales prospecting?
How do I ensure AI assistants protect client data?
What’s a good framework for an AI content assistant?
How can AI assistants support my podcast or video production?
Watch the full Strategy Talks episode for even more ideas and inspiration.
Comentarios