66% percent of businesses use video to build trust, and 94% of B2B marketers say trust is the key to brand success. Caution! Showcasing one charismatic founder is not a strategy. Buyers want to see real people doing real work. Trust is built through people, not just personality. That is why every brand needs a face or two or three. Because (and I truly believe this) there isn’t just one right face.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.

Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her third guest, Julie Riley to...

Does your brand want to reach a larger audience? Do you want to grow a loyal following, an audience with highly targeted and perfectly...

Disclosure: This post is sponsored by Socialinsider. As always, all opinions are my own. We all know that video content does well on...