Did you see it?
Twitter rolled out an EXTRA 140 characters to everyone.
You get an extra 140 characters, and you get an extra 140 characters and you and you and you...!
...and it's not even Christmas yet!
According to Twitter they are
"giving you more characters to express yourself"
What are we going to do with these extra characters moving forward?
Create Some Bigly Tweets With the Best Words, Of Course.
Here are some ramifications of this new roll out as I see it...
Business books will need to be edited
Online courses will need to be updated
Blog post after blog post after blog post will need to be updated
Every PPT and Prezi presentation ever made [about Twitter] has to be updated
Scheduling tools will need to get with the (new) program and allow for 280 characters
Can you add anything to this list, anything that would be affected by 280 vs 140 characters?
This might all sound like these are negatives, but really they aren't.
It keeps us marketers hopping!
We all ♥️ doing that.
So now for the fun part!
Let Me Show You Some Bigly Ways You Can Use 280 Characters on Twitter.
Just copy your 140 character tweets and double them! Yes, I mean, who doesn't love reading the same awesomeness twice? Easy, peasy!
Tag extra friends! You know you want to. We know you want to. Just add several more tags - like maybe 10 - to every tweet. Just because you can, you should!
Write a novel! Or a poem. Or an article, Keep it short; you know people have no attention span anyway. Who needs medium, LinkedIn Pulse or a blog? Just use Twitter to blog from now on.
Rant longer! Hey, why call out one person, or one company. Now you can combine your enemies and rant at several entities in just one tweet! Post one longer rant to include everybody. Added bonus: as they will all be tagged in the same tweet, you might get a bit more traction [and reaction] and they might start to rant amongst each other! Bingo.
You are now able to explain your customer dissatisfaction in more detail. When you miss your flight, or if you've been wronged, you can now provide much more detailed ugliness to prove your point. Who wouldn't like to be on the receiving end of that tweet?
Create a 280 character tweet using all your favorite emojis. Or, for an even better ideas, since there are 2,666 emojis, you could tweets out all emojis with just 12 tweets!
Maaaaaaaaaaaaaaaaaaaaaaaaaake alllllllllllllllllllllllllllllllllllllll yourrrrrrrrrrrrrrrrrrrrrrrrrrr wooooooooooooooooooooooooooords looooooooooooooooooongerrrrrrrrrrrrr toooooooooooooooooooooo maaaaaaaaaaaaaaaaaaaaaaaaake aaaaaaaaaaaaaaaaaa poinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnt!
Ask more questions! Instead of "Hi, how are you today? How is the weather?" You can now ask "Hi, how are you today? How is the weather? What are you doing right now? What did you eat for lunch? Are you buying the new iPhone? Will you be at Aunt Beth's house for Thanksgiving? Can you bring pie? What time will you get there? How is that ingrown toenail? Did you miss me?" See how that would enhance your overall communication?
Use all of the hashtags, all of the time #winning #winningattwitter #loveusingallthehashtags #loveusing280charactersontwitter #icannowtweetdouble #doublethetwitterfun #doublemyfunwithdoublethecharacters #folllowme #followmenow #RT #rtplease #RTpleaseandthankyou #youshouldRTmeformorefollowers #tweetlikeme
You can now Twitter-source in more detail! Brilliant, I think. Before you could only ask "Hey, I am in London, just landed. What should I go do for the day? Have any tips?" Now with the brilliant addition of another 140 characters, you can now specify what you want to know and who you are, you know, to give people more incentive to help you. Like this '"Hey, I am in London for the next 7 hours, just landed. What should I go do for the day? I love monkeys, hate tea and I despise the color red. Don't send me to any pubs or on a shopping trip, and I don't care for museums. People speak with a weird accent here. Have any tips?"
Not Bigly But Excellent Examples Nonetheless!
As some people had access to the 280 character tweets early, in my research I found Grammarly complied a list of 13 excellent examples of 280-character tweets!
Will you be tweeting more?
Will you be tweeting longer?
Did doubling the character limit enhance or dumb-down Twitter?
I'd love to know your thoughts on this!