If you have ever recorded a podcast episode and let it sit in a folder for weeks, you are not alone. Most business owners love the conversation part and quietly dread the post-production. That is exactly why a live video podcasting strategy has been such a game-changer in my own business. It cuts down on procrastination, keeps me accountable, and fills my pipeline with warm, ready to buy leads.

Are you tired of shouting into the social media void? If so, podcast guesting might just be the visibility strategy you've been missing. Being a guest on the right podcasts doesn’t just grow your reach... it builds authority, opens up new sales conversations, and makes your message go further with less effort.

If you’re a founder who would happily let the logo do all the talking while you stay behind the scenes, this one’s for you. You want leads, trust, and sales, but you’re not chasing fame. You’re just wondering if showing up on video and sharing more of yourself is really worth it.

66% percent of businesses use video to build trust, and 94% of B2B marketers say trust is the key to brand success. Caution! Showcasing one charismatic founder is not a strategy. Buyers want to see real people doing real work. Trust is built through people, not just personality. That is why every brand needs a face or two or three. Because (and I truly believe this) there isn’t just one right face.

Tony and I dig into the emotional power of storytelling, the real impact of healthcare videos (including one that literally saved his life), and how brands can ditch the dull and show up with video content that connects.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.

Generative AI isn’t just a buzzword anymore. It’s a powerhouse of productivity for marketers, freelancers, and small business owners who...

Agile is practice of working together as a team that was created by software engineers about 20 years ago. Back in 2001, a group of...

My friends at Socialinsider have asked me to highlight some of the key points and key takeaways from their most recent Instagram study....

Does your brand want to reach a larger audience? Do you want to grow a loyal following, an audience with highly targeted and perfectly...

Disclosure: This post is sponsored by Socialinsider. As always, all opinions are my own. We all know that video content does well on...

What Is The Best Way To Get Started with Video Marketing? It's so simple! You would think that with all the technology people already...

Everyone has a different reason for being attracted to to a video! Audio vs video - the battle of the senses; right here!

5 social media experts give their #1 tip on how to get started with video!

Are You Having Issues With Facebook Live and Guests? As Facebook is a social media platform used daily by more than a billion people,...

Do You Want More Eyeballs On Your Video Content? Here is a riddle: What is better than creating super great video content? Answer: Reaching a ton of people with that super great content! Right?! Right! Because let's be honest - even if your content is great - no one is going to know that, or care about it, if no one knows it exists! "It's not the best content that wins. It's the best promoted content that wins" How does one go about doing that? That is pretty much the qu

Are You Still Handing Out Business cards? There is nothing wrong with handing out business cards at a networking event, provided this is...

Have You Tried Using Facebook Live Yet? ​ As a business owner, it is important to create your own branded content to share on social...

Fear Is All Consuming In 2010 my husband and I took our four kids on an adventure trip to Costa Rica. While we were there, we took the...