How a Live Video Podcasting Strategy Will Give You Warm Leads

If you have ever recorded a podcast episode and let it sit in a folder for weeks, you are not alone. Most business owners love the conversation part and quietly dread the post-production. That is exactly why a live video podcasting strategy has been such a game-changer in my own business. It cuts down on procrastination, keeps me accountable, and fills my pipeline with warm, ready to buy leads.

When I joined Bizcasters host Sarah Scott on her show to talk about how I run Strategy Talks as a weekly live show that becomes a podcast later we had a great discussion! Btw, Sarah helps business owners design podcasts that actually support their business, not drain it, so this conversation was very much about the tactics behind the scenes. This blog pulls together what we discussed and adds more context from my three years and 160+ plus live episodes.

Why I Chose a Live Video Podcasting Strategy as a Busy Owner

I did not choose live video because I love chaos. I chose it because it is the most efficient content engine in my business.

As I told Sarah on the show,

“Honestly, as a busy business owner. It’s the least amount of time that I can spend with the largest and the biggest ROI.”

Here is what my live video podcasting strategy looks like each week:

• About 30 minutes to prep: I read the guest’s bio, clarify the topic, and craft my intro hook.

• 15 minutes in the green room: we warm up, start talking, and get comfortable.

• 30 minutes live: the actual show that goes to LinkedIn, Facebook and YouTube.

After that, I hand the recording to my VA who turns it into the audio podcast and supporting assets. I then come back to create short video clips and additional content.

So in roughly one hour of my time, I get:

• A live show

• A podcast episode

• Multiple short videos

• Content for my newsletter and social media

That is what makes live such an effective strategy. You create once, and reap benefits in several formats.

How a Live Video Podcasting Strategy Keeps You Consistent

Consistency is where most podcasters struggle. It is very easy to record a few episodes, fall behind on editing, and quietly stop releasing new content.

For me, going live is how I make sure that does not happen. I told Sarah:

“I do it because it makes me accountable. By doing it weekly, it holds me accountable.”

My routine looks like this:

• I go live every Tuesday at 8 a.m. Eastern.

• Monday is my prep day so I am ready.

• My family knows Tuesday mornings are “live show” time. The house is quiet, the dogs are crated, and everyone is on board.

Because the time is fixed, I am far less likely to skip it. It is on the calendar, my guests are booked, and people expect me to show up. I have stopped and started newsletters and email campaigns over the years.

The live show is the one content habit that has stuck, because I built my week around it.

If you know you tend to procrastinate, a live video podcasting strategy is your friend. It removes the “I will edit this later” trap. Once you hit “Go Live,” the episode exists. Now it is just repurposing.

Turning Your Live Video Podcasting Strategy Into Warm Leads

Let us talk about ROI, because visibility on its own is not enough. When Sarah asked what the show has done for my business, I laughed and said:

“You’re asking me about ROI. So the ROI is actually pretty… it’s really gumming. More and more leads are coming in.”

In the beginning, it felt like a drip. Over time, that drip turned into a very steady flow. People now reach out saying things like:

• “I heard you say this on an episode.”

• “I listened to this guest and realized I needed your help.”

• “I watched your live and knew you were the person I needed.”

One of my favorite stories is a ten year lead that came from my consistency and visibility.

I met a lawyer in 2011 when I started a networking group called Hands On Networking in Myrtle Beach. We stayed connected on Facebook and LinkedIn, watched each other’s families grow, and then I started Strategy Talks. She watched my show for about six months and subscribed to the LinkedIn newsletter that goes with it.

One day she replied and said, “Hey, I need to talk to you.” Eleven years into her firm, she hired me as her social media strategist. That client relationship started with an in-person connection and was nurtured for years by my live show.

As I told Sarah:

“It was a 10 year lead… directly related to seeing me go live every week for six months.”

That is the power of a live video podcasting strategy. Even when very few people watch live, your network keeps seeing you show up as the expert in their feed. When they finally need what you do, you are top of mind.

Where Your Live Video Podcasting Strategy Should Go Live

Not every platform performs the same way, and that surprised even me.

During year one, I went live to:

• LinkedIn personal profile

• YouTube

• Facebook page

• Facebook personal profile

• Twitter

Over time, I watched where the real conversations and leads came from. Twitter faded into the background for my audience. The Facebook page was quiet. I realized the best direct ROI came from a place many marketers now ignore.

“The most ROI, the direct ROI has come from my personal profile on Facebook, believe it or not.”

Here is why that matters. Your personal Facebook profile is full of local connections and real life relationships. Parents from school. People from your church or networking groups. Neighbors. Many of them do not have a social media strategist in their circle, so when they see you go live week after week, you become “their expert.”

Those people are not studying LinkedIn trends. They are busy running businesses and raising families. When someone asks them, “Do you know anyone who does social media?” they often say, “You need to talk to Dorien.”

On LinkedIn, the show drives more professional visibility and referrals. On YouTube, shorts are helping me grow reach outside my existing network. The important part is that my live video podcasting strategy does not rely on one platform. It works because I consistently show up where my people are.

And Sarah is right to remind podcasters,

“Do not discount Facebook.”

How a Live Video Podcasting Strategy Supports Speaking Opportunities

If you have any ambition to speak on stages or moderate panels, your live show can do a lot of heavy lifting for you.

Conference organizers and event hosts care about:

• How you show up on camera

• How you handle conversations

• Whether you can hold an audience’s attention without heavy editing

A live show makes all of that visible.

As I told Sarah,

“You’re basically on your own stage every week and you’re less and less afraid. That stage fright goes away.”

Because Strategy Talks is live and unedited, event organizers can see:

• My interviewing style

• My energy on camera

• How I handle unexpected moments

• How I support and elevate guests

That has translated into speaking invitations and moderator roles, not just client leads. Your live video podcasting strategy is not only content marketing. It can be your speaker reel, delivered in 30 minute segments every week.

Finding Great Guests For Your Live Show

One of Sarah’s questions on Bizcasters was how I keep finding strong guests after three seasons. Many podcasters worry they will “run out of people.” I do not, because my process keeps the guest pipeline warm.

Here is what I shared with her.

First, my intake form does some of the heavy lifting.

“On my intake form, the last question is, who do you know that would be a great guest on Strategy Talks?”

Guests often list brilliant people they know. When I need to fill the calendar, I go back to those forms, make a list of recommended names, and ask for introductions.

Second, I leverage in person networking:

• When I speak at a conference, I connect with every other speaker 2 to 4 weeks before the event.

• At the event, I make a point to meet them in person.

• If we click, I say, “I would love to continue this conversation on my live show. Would you consider being a guest?”

Third, I keep my calendar open far into the future.

“I have my calendar open for the whole year… Especially busy speakers, I say, if you have a book launch in the fall or you want to do something in October or November, the calendar is open all year.”

When you give someone the ability to book three or six months out, it is much harder for them to say no. They can align their appearance with a launch or big milestone and everyone wins.

And finally, I do what Sarah recommended as well. I tell potential guests who my audience is and what I would love them to talk about. That makes it easier for them to see the value and say yes.

Sarah was on Strategy Talks as my guest. If you are looking to promote your podcast, implement these smart tips on how to do that!

Tools That Support My Live Video Podcasting Strategy

You do not need fancy gear to start a live show, but you do need a simple stack that works for you. Here is what I use today:

• StreamYard for going live to multiple platforms at once

• Google Drive for storing raw recordings and sharing them with my VA

• Descript for transcripts and video editing

• CapCut for captions, resizing, and creating vertical short videos

• Agorapulse for scheduling social media content

• Calendly to book guests and trigger reminder workflows

• Google Forms as my guest intake form

None of these tools are magic on their own. The magic comes from systems.

When a guest says yes, I know exactly what happens next:

1. They get the Calendly link.

2. They fill out the intake form.

3. They get reminder emails.

4. They receive links and information before the show.

5. After the show, we send them links and assets to share.

Those systems are what make the live video podcasting strategy sustainable. Without them, every episode would feel like starting from scratch.

Getting Started With Your Own Live Video Podcasting Strategy

If you are thinking, “Okay, I want to try this, but going live feels scary,” you are exactly who I had in mind when I shared this with Sarah.

Here is the advice I gave on Bizcasters.

First, invest in other people’s shows before launching your own.

“Get on other people’s podcasts or other people’s live shows first… Ask questions, talk to other live streamers, attend live shows.”

This helps you:

• Experience live from the guest side

• Learn what you like and do not like

• Collect ideas for your own format

Second, invite your besties to your first episodes. My first Strategy Talks episode was about imposter syndrome and I brought on a longtime friend. That made it safe to practice, try things, and build confidence.

Third, set yourself up for success by batching your bookings.

I recommend:

• Invite at least 20 people before you start.

• Do not launch until 12 have said yes and booked.

• Aim to be 8 to 12 weeks ahead with guests.

Someone once told me, “Most podcasts do not go beyond episode six.” Booking your first three months before you start helps you beat that statistic.

And last, remember that people are far more likely to say yes than you think. As Sarah said about asking big names to be on your show:

“You’d be really surprised that people are very open to agreeing to be on your show. You just need to ask.”

If you want to see this strategy in action, listen to the full Bizcasters episode, and then come join me live for Strategy Talks on a Tuesday morning.

Watching someone else do it in real time is often the final push you need.

10 Smart AI Prompts To Help You Build Your Live Video Podcasting Strategy

Use these prompts in your favorite AI tool to map out or improve your own live show:

• “Outline a weekly live video podcasting strategy for a [your industry] business that has only 3 hours per week for marketing.”

• “Help me turn this live show transcript into three short video scripts and one blog post.”

• “Give me 10 green room warm up questions I can ask my podcast guests before we go live.”

• “Create a guest intake form template for my live video podcasting strategy aimed at [your audience].”

• “List the systems and automations I should set up to manage live show guests from yes to post show follow up.”

• “Analyze this podcast transcript and suggest 5 short video clip ideas with hook lines.”

• “Write a first email inviting [specific person or role] to be a guest on my live video show, including why they are a great fit.”

• “Help me design a 30 minute live video podcast episode format that feels conversational but still strategic.”

• “Suggest repurposing workflows for turning each live episode into a podcast, shorts, and a LinkedIn newsletter.”

• “What metrics should I track to measure the ROI of my live video podcasting strategy over the next 6 months?”