Three Podcast SEO Tweaks You Can Implement Today for Big Results!

In the summer of 2025, I have been focused on improving the SEO and visibility of my video podcast. I am already doing the work to produce it, so why not optimize it, right? 

Here's your LOL moment of the day: I am 3.5 years into this journey, and I am still (and again) making updates and adjustments. 

And here is today's wisdom moment: It's never too late to make adjustment and updates.

Now that I've been tweaking some things for a few months, I am seeing the needle move on all fronts:

☑️ An uptick in live video views

☑️ An increase in the number of downloads

☑️ More traffic to the podcast website

While my video podcast's initial goal was to be more visible online to PEOPLE, I now also want to be visible online to AI. 

I've been doing some under-the-hood adjustments with success, so I thought today would be an excellent day to share a few of the simple tweaks that are increasing my overall visibility. Think tiny levers that move big rocks and small things you can update across your back catalog. 

I am dialing in on Podcast SEO and GEO signals. I promise they are fast, low-cost, and high impact!

Are you game? 

Here they are (in the order I've tweaked my podcast).

Tip 1: Podcast SEO: Refresh Past Episode Titles

Truth: Most podcasters 'set and forget' titles, or, like me, get all cutesy! In 2025, I decided that all my episodes of Strategy Talks should have the word 'strategies' in them. 🤣

Bad idea. Nice for aesthetics. Bad idea. 

Prior to that, I kept my titles short, like really short! Another bad idea.

Bad idea + bad idea = Huge opportunity for improvement. 

As online search behavior changes, so should your titles. Hello generative AI, I am looking at you.

Did you know that Apple explicitly allows updating episode metadata (titles, descriptions) via your host/RSS at any time, and changes usually flow through within ~24 hours. 

What to do today:

• Pull up your top 25 episodes by downloads or completion rate.

• Identify the primary search intent (problem, how-to, guest name, location).

• Rewrite each title to be clear, specific, and keyword-aligned (aim for 55–70 characters). I use this tool.

• Remove any episode numbers and all dates from your titles

• Keep metadata honest, do not use clickbait. 

Copy-ready title patterns you could use:

• “How to [Outcome] Without [Common Objection]”

• “[Guest Name] on [Specific Topic]: [Hook/Outcome]”

• “[City/Region] [Topic]: What Works Now” (great for GEO)

Super Tip: After updating titles, refresh the episode descriptions with 1–2 long-tail phrases your audience actually uses. (Also, see tip 3). 

Tip 2: Add Video (and Spotify Clips) to Boost Discovery

If your podcast is on Spotify, you can upload full video episodes directly in Spotify for Creators. This adds a visual surface where listeners already are and can increase session starts. 

Another gem I recently discovered: Spotify clips. These are short, vertical videos you can upload per episode that surface on Home and episode pages to drive discovery (this is rolling out, right now, it's live in 100+ markets). Treat them like native 'trailers' that convert scrollers into listeners. 

What to do today:

• Pick 5-10 evergreen episodes.

• Create one 12–30s vertical clip per episode: problem → aha moment → CTA ('Tap to listen').

• Upload your clip in Spotify for Creators; title it with a clear benefit + keyword (e.g., 'Podcast SEO: Local Ranking Trick). 

Tip 3: Add Transcripts To Your Hosting Platform AND to Your Website for Podcast SEO

This is a low-effort, high-upside move. Transcripts turn every episode into a searchable article, unlock long-tail keywords, boost accessibility, and create natural internal linking opportunities. This is everything Podcast SEO loves, and so many podcasters are not utilizing their transcripts. While I did upload transcripts to my hosting platform, I was not doing that on my website. This is high on my to-do list for Strategy Talks, so 'coming soon.'

What to do today:

• Pick 5 evergreen episodes that consistently get plays.

• Generate a transcript (use your preferred speech-to-text or your host’s auto option) and do a 15-minute cleanup: correct names, add speaker labels, remove filler, keep key phrases intact.

• Publish the transcript on the episode page (not a separate page) below your show notes. Use short paragraphs, H2 subheads for segments, and timestamp anchors.

• Link to related episodes inside the transcript where those topics naturally appear. That internal mesh helps Podcast SEO and keeps readers on site.

• If you've not done so, also upload or attach the transcript in your hosting platform wherever supported so listening apps that read transcripts can surface your content more accurately.

Pro moves: (aka things I plan to do ASAP)

• Turn 3–5 transcript snippets into FAQ questions on the page (and list them as FAQ). Great for intent match and featured snippets in Podcast SEO.

• Add a resources block that mirrors what you mention on air; link generously (internal + trusted external). Think guest programs, offers, and suggested reading materials. 

• Use a consistent style guide (names, acronyms, product spellings) so your branded terms rank cleanly across episodes.

• If you publish videos like I do, reuse the transcript to create captions and align wording with your on-page copy.

Bottom line: Transcripts make your content work twice. First time for listeners, the second time for search. Roll transcripts out to your top 5-10 episodes first, then build it into your production checklist so every new release goes out with a transcript.

Quick Checklist to Execute This Week

• Update titles for your top 25 episodes with clear, search-intent phrasing (no episode numbers).

• Refresh descriptions with 1–2 long-tail phrases your audience actually uses.

• Create and upload one Spotify clip per evergreen episode (5-10 to start). 

• Publish transcripts on each episode page and attach transcripts in your hosting platform where available.

Next: Set up a simple KPI sheet (see below) and log your pre-change baseline. Because believe me, you will want to celebrate your success! 

What to Measure (keep it simple)

• Podcast SEO (site): Search Console → Impressions/clicks for target episode pages + long-tail queries pulled from your transcripts.

• Title refresh (platform): Apple and Spotify impressions, plays, completion rate on updated episodes versus 30 days prior. 

• Clips impact: Spotify clip impressions → episode plays and follower growth in the same window. 

• Transcript impact: Organic entrances to episode pages, average time on page and scroll depth, and web-to-listen conversions (clicks from your site → episode starts) over 4–6 weeks.

Let’s Co-Create

I'd love to be on your podcast. If you have a spot for me in the next few months, send me an email at dorien@moreinmedia.com or DM me on LinkedIn.

Topics I can talk about for hours:

• Organic Social Media

• Social Media Strategy

• Short-Form Video

• Content Management, including Podcasting

Remember, if you are already podcasting, you are already doing 95% of the work needed to increase your visibility! 

You are

• researching

• producing

• interviewing

• recording

• editing

• publishing

• repurposing

Now add these small, focused changes for a significant impact on your visibility.