If you have ever recorded a podcast episode and let it sit in a folder for weeks, you are not alone. Most business owners love the conversation part and quietly dread the post-production. That is exactly why a live video podcasting strategy has been such a game-changer in my own business. It cuts down on procrastination, keeps me accountable, and fills my pipeline with warm, ready to buy leads.

In the summer of 2025, I have been focused on improving the SEO and visibility of my video podcast. I am already doing the work to produce it, so why not optimize it, right?  Here's your LOL moment of the day: I am 3.5 years into this journey, and I am still (and again) making updates and adjustments.  And here is today's wisdom moment: It's never too late to make adjustment and updates.