Ready to Lower Your Facebook Ad Costs? A Fresh Strategy to Boost ROI
- Dorien Morin-van Dam
- Jul 15
- 3 min read
What if the key to improving your Facebook ad ROI wasn’t about spending more, but about spending smarter? On a recent episode of Strategy Talks, I sat down with Mitt Ray Immanani, Facebook ads expert and founder of Uncamouflage Agency, to explore a smarter, more cost-effective approach to Meta ads.
Mitt shared how combining Facebook’s ad tools with organic strategies — what he calls “group funnels” — can reduce costs, warm up your audience, and create lasting connections.
If you’re tired of rising ad costs and want a practical way to improve your return on ad spend, keep reading.
The Problem With Traditional Facebook Ads
As Mitt explained, most businesses run ads that say, “Buy now” or “Sign up today,” pushing cold audiences to a product page or checkout. The issue?
“You’re paying more and more for each click, because you’re sending people away from Facebook, and ad costs keep going up as competition grows.”
This traditional approach often leads to higher costs and lower conversions, especially as cost per click continues to rise.
A Smarter Meta Ad Strategy: The Group Funnel to lower Facebook Ads costs
Mitt shared how his group funnel method flips the traditional model. Here’s how this retreat planning strategy for your ad budget works:
Create a value-packed video — A three to five minute educational video that solves a small pain point for your audience. Mitt recommends a horizontal format aimed at feeds, not just stories or reels.
Build a warm audience — Use Facebook’s custom audience tools to retarget people who watched at least 25% of your video. This identifies people who are genuinely interested.
Offer something extra — Serve a second ad to this warm audience with a Messenger invite or a lead form, offering a valuable resource.
Drive to community — After someone signs up, direct them to join your Facebook group. On the group entry questions, offer another resource or invite them to connect for more information.
As Mitt put it:
“This approach keeps people in the Facebook ecosystem. Facebook likes it, and so do your ad costs.”
Why Combining Organic and Paid Strategies Work to lower Facebook ad costs
Mitt’s group funnel isn’t just about paid ads. It’s a hybrid strategy that leverages organic community building too. Once people are in your group, they’re engaging with your brand through regular posts, live videos, and conversations.
“Organic content keeps them connected. Lives, repurposed posts, even simple Q&A sessions help nurture those leads without more ad spend.”
This blend of paid and organic creates a sustainable strategy where each ad dollar goes further.
Avoiding Common Mistakes With Group Funnels
Mitt emphasized the importance of getting your hooks right:
Focus on your audience’s pain points right away.
Don’t waste time introducing yourself in ads. Get to the value fast.
Measure your hook rate — the percentage of viewers watching past the first few seconds. Aim for over 40% watching beyond three seconds, and eight to ten percent watching beyond 15 seconds.
He also noted:
“The more questions you ask on your lead form, the better the quality of the leads. Don’t be afraid to qualify them.”
How This Strategy Delivers Better ROI
Mitt shared that using group funnels often results in:
Cheaper leads (sometimes less than 20 cents per lead).
80% or more of leads joining the Facebook group after signing up.
Higher conversions through direct, meaningful conversations in Messenger and the group.
Ready to Rework Your Facebook Ad Strategy?
If rising ad costs have you frustrated, consider building a smarter funnel that keeps your audience engaged within the platform. Pair educational content with thoughtful follow-ups and community building. As Mitt reminded us:
“You’re not just buying clicks. You’re building relationships, gathering data, and creating copy that converts.”
Watch the live video replay here.
Smart ChatGPT Prompts for Further Exploration
“How do I build a Facebook group funnel for my business?”
“What’s the best way to combine paid ads and organic content?”
“How can I reduce my Facebook ad costs while improving conversions?”
“What should I include in my Facebook group entry questions?”
“How do Messenger ads compare to lead form ads on Facebook?”
“What metrics matter most for video ads on Facebook?”
“How do I write better hooks for Facebook ad videos?”
“What’s the best way to nurture leads inside a Facebook group?”
“How can I use live video to revive my Facebook group?”
“What are common mistakes in Facebook ad funnels, and how can I avoid them?”
