Is your small team one bad week away from chaos? Not because your people aren't talented — but because everything lives in someone's head. Systems strategist Yvonne Heimann joins Strategy Talks to share how visibility systems, SOPs, and smart automation create consistency in small teams without adding complexity or headcount.

Date: April 22 Reading time: 5 minutes Key Takeaways: Being invited to speak is exciting, but "invited" doesn't always mean what you think it means Legitimate conferences do not charge speakers to present. Full stop. Three minutes of Google research can save you hundreds, or thousands, of dollars If you can't find real humans behind the event, that's your answer A real conference will never be offended by due diligence; a predatory one will pressure you to skip it Ask who bou

Is your expertise invisible online? Kelly Schuknecht's 3-pillar personal branding framework helps business owners build visibility, credibility, and consistency, fast.

If you’re a founder who would happily let the logo do all the talking while you stay behind the scenes, this one’s for you. You want leads, trust, and sales, but you’re not chasing fame. You’re just wondering if showing up on video and sharing more of yourself is really worth it.

How to use LinkedIn to network. Think of LinkedIn as the 'digital hallway conversations' that keep the in-person momentum going long after you fly home. In this episode of 'You Are Going To Be Great At This' podcast, host Chris Castanes and I dug into exactly that: how to build a real LinkedIn networking strategy that feels human, not spammy.

If you’ve ever walked into a networking event, clutched your coffee like a life raft, and wondered what on earth to do next, you are very much my people. In-person networking can feel awkward and random, especially when you work from home and spend most of your day with your laptop and your dog.

What if burnout isn't the end, but the beginning of something better? As we near the end of another year, many of us are feeling it: the slump, the fatigue, the brain fog. High-achieving professionals often wear their ambition like armor, pushing through discomfort, striving for perfection, and feeding the hustle. But what happens when that hustle becomes a trap?

What if the real secret to productivity wasn’t waking up earlier, hustling harder, or checking off every item on your to-do list? I recently sat down with transformational trainer and emotional intelligence expert Sheetal Sujan to explore a softer approach to getting things done. We talked about stillness, self-awareness, and yes, mindful productivity tools that can help us do less, better.

What makes agency subcontracting successful, and what makes it crash and burn? If you’ve ever been burned by a flaky freelancer, micro-managed into madness, or partnered with an agency only to realize you’re speaking two different languages, this one’s for you.

If your sales team is missing something, it might just be a good punchline. Humor is for everyone. Sure, comedians and class clowns may think they own the space, but it’s a powerful and underutilized sales tool, too!

If your brand isn’t showing up in AI search results, you’re missing out on the biggest shift in online visibility since Google replaced the phone book. The good news? This new era just leveled the playing field for small business owners, creators, and thought leaders. The even better news? You don’t need a massive PR budget to ride this wave, just a smart strategy.

Small shifts in how you connect can unlock exponential growth for your business. Instead of chasing cold leads imagine activating a network that feels like a personal board of advisors.

Setting business boundaries will help you and your business stay focused on what's important!

Strategy Talks is a NEW social media strategy TALK SHOW, hosted by Dorien Morin-van Dam. Dorien was joined by her second guest, Hank for...

What Is a Vision Statement? A vision statement is a written document that explains the vision of the business or organization to help guide, inspire, and implement solutions, thus fulfilling the mission at hand. A well throughout and written vision statement helps a business or organization prepare for the future. It provides a concrete way for everyone involved in the business, at all levels, to understand the purpose and meaning of the business. A vision statement also des

Are you working with a business coach, a social media consultant, or a mentor? Are you working on improving your business, setting new goals, and ready to grow and expand? If you are actively working on business planning, one of the first things you will be tasked with is defining and writing your mission statement. Without a good mission statement, your company or organization can’t provide a clear and comprehensive message to the community, as the mission statement defines

Facebook Groups! Are you a Facebook group member? Love 'em or hate 'em. If you are active on Facebook, you use Facebook groups, right?! During the coronavirus pandemic, these online communities, these Facebook groups, are more important than ever! They are lifelines, social outlets, and the saving grace to those who are in solitary lockdown! Members post about their woes, victories, and personal life, as well as commiserate about the current situation. Facebook groups ena

Did you go to summer camp as a kid? How much did you love it? Growing up in the Netherlands, summer camp wasn’t quite as much as a rite of passage as it seems to be in the USA where I live now. However, when I was 11 years old, my older sister and I convinced our parents to let us go to camp one year - for just one week! I remember bunking with friends, staying up late, eating in the cafeteria together, getting lost in the woods, playing sports and biking, and best of all; ta

Tips and encouragement for working remotely due to the coronavirus.

Messenger Kids, the latest app by Facebook was released just two days ago on December 4, 2017. Have you checked it out? As I am a social...