what is the role of a mission statement


Are you working with a business coach, a social media consultant, or a mentor? Are you working on improving your business, setting new goals, and ready to grow and expand?


If you are actively working on business planning, one of the first things you will be tasked with is defining and writing your mission statement.


Without a good mission statement, your company or organization can’t provide a clear and comprehensive message to the community, as the mission statement defines what you stand for.


In this article, we will look at what a mission statement is and how you can create one for your company.





What Does a Mission Statement Look Like?


A mission statement is a short paragraph that describes the mission of your company or organization.


Here are a few additional points that explain what goes into a mission statement.


A great mission statement:


Describes your business or organization

  • Who

  • What

  • Why


Is based in the present

  • Where you are now

  • What you offer

  • Why you providing this service or these products


Conveys the business existence to:

  • Members of the company

  • External community


Is an actionable statement.



Helps members of staff stay the course and complete goals, including:

  • Employees

  • Managers

  • Board members

  • Leadership



Mission vs Vision


A mission statement should not be confused with a vision statement. These two documents are both needed to define your company and how it moves forward but they each have a different purpose.


A mission statement documents your company’s purpose and core values as it pertains to everyday life.


A vision statement is a description of where your company aspires to go in the future. The vision statement notes your company’s actions and how they align with future decisions.



How to Create a Mission Statement


It’s always best to work on your mission statement as a team. This ensures that your mission statement reflects ideas from all leaders, including high-level executives and board members.


Here is a short questionnaire to use to get started on creating your mission statement.


Ask each team member to answer the following questions.

to the best of their ability.


  • Why did you start your business?

  • Who do you serve?

  • What is your passion?

  • What do you offer

  • What words do people use to describe your business?

  • How do people feel when they use your services/product?



Putting Together a Mission Statement Is As Simple as 1-2-3


1. What do you offer?


List the products and services you offer. Your company mission statement should mention what you offer to anyone looking to do business with you.



2. How do you operate?


How do you treat customers and employees? Do you provide high-quality customer service, get things shipped quickly, or have the best driving record in the industry. Mention this in your mission statement.



3. What is your purpose?


This is where you share what problem you solve. What do you do better than anyone else? What do you do best in your industry? What are you recognized for?



Last Words on your Mission Statement


One of the goals of creating a mission statement is to have an actionable document that will be used long term to help your company or organization in the short term.



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