In September 2025, I hosted the second, 3-day   REEL Retreat   in Pittsfield, VT.   We came together to learn about reels and short-form video , but getting together in-person at a retreat is so much more than straightforward learning. There was networking, connecting, sharing meals, hiking and learning about each other's businesses. On the second day, a revelation happened: While I was teaching short-form video scripting, I learned something. Most of the small business owner

AI is already in the workflow of most of your team members, employees, and freelancers. A clear AI policy will not slow you or your business down. I will set expectations and protect you, your team, customers, and clients. An AI policy makes safe, efficient AI use possible for employees and freelancers alike.

66% percent of businesses use video to build trust, and 94% of B2B marketers say trust is the key to brand success. Caution! Showcasing one charismatic founder is not a strategy. Buyers want to see real people doing real work. Trust is built through people, not just personality. That is why every brand needs a face or two or three. Because (and I truly believe this) there isn’t just one right face.

In the summer of 2025, I have been focused on improving the SEO and visibility of my video podcast. I am already doing the work to produce it, so why not optimize it, right?  Here's your LOL moment of the day: I am 3.5 years into this journey, and I am still (and again) making updates and adjustments.  And here is today's wisdom moment: It's never too late to make adjustment and updates.

What if the real secret to productivity wasn’t waking up earlier, hustling harder, or checking off every item on your to-do list? I recently sat down with transformational trainer and emotional intelligence expert Sheetal Sujan to explore a softer approach to getting things done. We talked about stillness, self-awareness, and yes, mindful productivity tools that can help us do less, better.

Are your dashboards packed with numbers but lacking direction? If you're a marketer pulling monthly reports no one reads, or worse, no one understands, you’re not alone. Learn how to build better marketing reports. Reports your clients, bosses, or stakeholders will actually want to read.

What makes agency subcontracting successful, and what makes it crash and burn? If you’ve ever been burned by a flaky freelancer, micro-managed into madness, or partnered with an agency only to realize you’re speaking two different languages, this one’s for you.

If your sales team is missing something, it might just be a good punchline. Humor is for everyone. Sure, comedians and class clowns may think they own the space, but it’s a powerful and underutilized sales tool, too!

Did you know that Pinterest traffic can keep working for you long after you post? It’s one of the few platforms where your content...

What happens when your brand stops chasing likes and starts cultivating real relationships? In an era of AI, automation, and polished perfection, it's easy to forget there's a human behind every screen.

If your brand isn’t showing up in AI search results, you’re missing out on the biggest shift in online visibility since Google replaced the phone book. The good news? This new era just leveled the playing field for small business owners, creators, and thought leaders. The even better news? You don’t need a massive PR budget to ride this wave, just a smart strategy.

Tony and I dig into the emotional power of storytelling, the real impact of healthcare videos (including one that literally saved his life), and how brands can ditch the dull and show up with video content that connects.