What Is The Best Way To Get Started with Video Marketing? It's so simple! You would think that with all the technology people already have in their home, they would know how to create cheap (read: free) videos with the one TOOL they own. As a speaker, I have this one joke I repeat on stage when I talk about video marketing. It goes like this. "If I were a betting woman, I’d put my money on the smartphone to be the one item everyone in this room not only owns - but has with th
Do You Want More Eyeballs On Your Video Content? Here is a riddle: What is better than creating super great video content? Answer: Reaching a ton of people with that super great content! Right?! Right! Because let's be honest - even if your content is great - no one is going to know that, or care about it, if no one knows it exists! "It's not the best content that wins. It's the best promoted content that wins" How does one go about doing that? That is pretty much the questio
Are You Still Handing Out Business cards? There is nothing wrong with handing out business cards at a networking event, provided this is done after you’ve had a real conversation with someone! You know... looked them in the eye, shook their hand and had a nice conversation! Business cards serve a purpose, for sure, and I would not ever tell you to not carry them with you. However, business cards serve no purpose if they end up stuffed in a bag, in your suit pocket or forgotte
Have You Tried Using Facebook Live Yet? As a business owner, it is important to create your own branded content to share on social media! There are many different types of content, including written content, images, photographs and video content and there are many ways to create content. As an example, this blog is written content for my More In Media brand. The images I upload are pieces of branded visual content and the video you'll see posted below is an example of brand
Fear Is All Consuming In 2010 my husband and I took our four kids on an adventure trip to Costa Rica. While we were there, we took the time to do some zip-lining. Of course everyone loved the experience of flying high over the treetops, everyone that is, except me. I have acrophobia. I have an irrational fear of heights.
I was OK with the whole zip-lining experience when I could not see the ground below; I was sort of lying to myself. But once that last line came into view