Only 9% of small businesses use YouTube for marketing — which means the opportunity is wide open. Here's the step-by-step system to start your channel the right way.

Date: April 22 Reading time: 5 minutes Key Takeaways: Being invited to speak is exciting, but "invited" doesn't always mean what you think it means Legitimate conferences do not charge speakers to present. Full stop. Three minutes of Google research can save you hundreds, or thousands, of dollars If you can't find real humans behind the event, that's your answer A real conference will never be offended by due diligence; a predatory one will pressure you to skip it Ask who bou

Date: April 2026 Reading Time: 7 minutes Key Takeaways Leaders who show up consistently in their content don't have more time than you do: they have better systems Passion is rarely missing when burnout hits; it's more often misdirected into an unsustainable pace An AI second brain built on your own stories, voice, and values sounds like you, because it literally is you Skipping the identity and story foundation is the #1 reason AI-generated content feels generic and flat You

LinkedIn engagement hit 5.20% in 2026 — but video views dropped 36% and the rules have changed. Five LinkedIn experts break down SocialInsider's latest benchmark report (1.3M posts, 16,645 pages) to reveal what's actually working in B2B LinkedIn marketing right now. Native documents lead at 7% engagement. Is your strategy keeping up?

If you can't take a two-week vacation without your agency falling apart, here's the hard truth: you don't own an agency — you are the agency. In this episode of Strategy Talks, coach and M&A advisor Steve Guberman breaks down what actually builds agency value, what silently kills it, and how to build something worth running and worth selling.

What makes agency subcontracting successful, and what makes it crash and burn? If you’ve ever been burned by a flaky freelancer, micro-managed into madness, or partnered with an agency only to realize you’re speaking two different languages, this one’s for you.

Tips and encouragement for working remotely due to the coronavirus.

Tis that time of year... No, I don't mean the holiday season. I mean this is prime season for online, social media voting contests. Let me shoot straight from the hip. Here is the #1 truth you need to start with before you enter a voting contest: "Winning a social media voting contest takes strategy" Wait, what? Yes! Having a strategy ("a winning formula") is more important than the number of followers, email addresses or likes you might have. Case in point: Two of my p

5 social media experts give their #1 tip on how to get started with video!

Do You Want More Eyeballs On Your Video Content? Here is a riddle: What is better than creating super great video content? Answer: Reaching a ton of people with that super great content! Right?! Right! Because let's be honest - even if your content is great - no one is going to know that, or care about it, if no one knows it exists! "It's not the best content that wins. It's the best promoted content that wins" How does one go about doing that? That is pretty much the qu