What if the key to improving your Facebook ad ROI wasn’t about spending more, but about spending smarter? Combining Facebook’s ad tools with organic strategies can reduce costs, warm up your audience, and create lasting connections.

What makes a retreat not only memorable, but so impactful that attendees are asking about your next one before they even leave?

What if the key to global growth was already within your reach, just waiting for you to translate it? If you’ve ever considered expanding into new markets or wondered how to maintain brand authenticity across cultures, this conversation is packed with insights you won’t want to miss.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.

the traditional funnel was always more of a measurement tool than a strategy. Marketers often map their tactics to stages like awareness, consideration, and purchase. But real customers don’t move neatly down that path. Instead, their journeys are looping, dynamic, and unpredictable.

“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge

If you’ve ever wished for more hours in the day or a team of tireless helpers, AI assistants might just be your dream come true.

Why Brand Strategy for Small Business Starts With What You Don’t Do

What if your smartest marketing strategist isn’t human? That’s the provocative question explored in a recent Strategy Talks episode, where Dorien Morin-van Dam sat down with Neal Schaffer—author, educator, and Fractional CMO. Together, they unpacked what it really means to adopt an AI-first business strategy in 2025, especially for small business owners.

AI is not here to take your job, but someone using AI probably will. AI empowers those who know how to leverage it, enabling them to work faster and smarter. The ease of defining your role impacts how vulnerable it is to automation. For instance: Repetitive, narrowly defined tasks (e.g., writing generic blog posts) are easier to outsource to AI. Multi-faceted professionals (e.g., strategists who combine writing, SEO, and audience research) will find AI an ampl

LinkedIn isn’t just about text posts and articles anymore. Video is taking center stage, and if your brand isn’t using it yet, you’re missing out. In a recent episode of Strategy Talks, Dorien Morin-van Dam sat down with LinkedIn insider Purna Virji to break down what’s working right now in LinkedIn video and how businesses can create meaningful video content that resonates.

If you are just getting started using AI as a small business owner, these are the 3 AI mistakes to avoid!