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Why Sales and Marketing Teams Need To Start Collaborating to Increase Revenue
Is your company running two different races with the same finish line? Sales and marketing teams are supposed to be working toward one goal—revenue growth—but all too often, they operate in silos. Misaligned goals, disconnected strategies, and poor communication keep your business from reaching its full potential.
Dorien Morin-van Dam
Dec 9, 2025
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