Is your company running two different races with the same finish line? Sales and marketing teams are supposed to be working toward one goal—revenue growth—but all too often, they operate in silos. Misaligned goals, disconnected strategies, and poor communication keep your business from reaching its full potential.

If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like, “We have the same goals on paper, but it still feels like us versus them.” What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.

If your sales team is missing something, it might just be a good punchline. Humor is for everyone. Sure, comedians and class clowns may think they own the space, but it’s a powerful and underutilized sales tool, too!