Half of Reddit isn't even logged in, and 60-70% of people use it to fact-check what AI tools tell them. So should your small team be there? Reddit agency owner Jonny Waite says yes, but not the way you think: skip the 15-subreddit strategy and start with one branded subreddit, built patiently over 3-6 months. Here's the realistic timeline, the fastest ways to get banned, and why "build it slow, build it everywhere" is the smartest content move for 2027.