In September 2025, I hosted the second, 3-day   REEL Retreat   in Pittsfield, VT.   We came together to learn about reels and short-form video , but getting together in-person at a retreat is so much more than straightforward learning. There was networking, connecting, sharing meals, hiking and learning about each other's businesses. On the second day, a revelation happened: While I was teaching short-form video scripting, I learned something. Most of the small business owner

If your brand isn’t showing up in AI search results, you’re missing out on the biggest shift in online visibility since Google replaced the phone book. The good news? This new era just leveled the playing field for small business owners, creators, and thought leaders. The even better news? You don’t need a massive PR budget to ride this wave, just a smart strategy.