If AI is the new front door to your brand, what does that mean for your content strategy? You know that old saying: "If a tree falls in a forest and no one hears it..."? That pretty much sums up what happens when your content isn’t optimized for today’s AI-powered search engines. So how do you prepare when the rules of search have been rewritten?

If your brand isn’t showing up in AI search results, you’re missing out on the biggest shift in online visibility since Google replaced the phone book. The good news? This new era just leveled the playing field for small business owners, creators, and thought leaders. The even better news? You don’t need a massive PR budget to ride this wave, just a smart strategy.