In this AI search case study, I asked ChatGPT, Gemini and Perplexity five real customer questions about cake in Paramaribo, in English and in Dutch. The best-known bakery was named most often. But the business AI recommended first was a small cake maker with one clear web page. Here’s why, and how to run the same test for your business.

In this AI search case study, I asked ChatGPT, Gemini and Perplexity five real customer questions about BBQ in Paramaribo, in English and in Dutch. Two businesses were named equally often. But one was recommended first almost three times as often, with just 2,129 Instagram followers. Here's why, and how to run the same test for your business.