Some days you look at your calendar, your kids, your aging parents, your pets, your to-do list and wonder, “Where on earth does a business fit into this?” That was my reality when I decided I was not going to build my life around work. I was going to build my work around my life. I still managed to build a sustainable business as a content strategist and social media strategist, starting at age 40, with four kids, four dogs at one point, and zero formal business training.