Half of Reddit isn't even logged in, and 60-70% of people use it to fact-check what AI tools tell them. So should your small team be there? Reddit agency owner Jonny Waite says yes, but not the way you think: skip the 15-subreddit strategy and start with one branded subreddit, built patiently over 3-6 months. Here's the realistic timeline, the fastest ways to get banned, and why "build it slow, build it everywhere" is the smartest content move for 2027.

You're posting consistently, you've got a calendar and maybe even a team, and the premium clients still aren't showing up. Ginna Tassanelli joined Strategy Talks to explain why volume was never the variable. In this episode, she breaks down the content pipeline behind her own six-figure client acquisition, the 7-11-4 visibility rule, and how one long-form video can fuel weeks of content without ever feeling recycled.

Paid traffic doesn't fix a broken foundation, it amplifies it. Liana Ling manages millions of dollars in ad spend and is globally recognized as one of the top Facebook media buyers around. In this episode of Strategy Talks, she breaks down why AI generated ads are starting to fail, the one question she asks every new client before running a single ad, and the tracking mistake quietly costing businesses their entire ad budget.

You hit publish and then nothing, just silence. Podcaster Jen Cole has built two shows past that wall, including one that turned a wine night with her best friend into a real podcast community with its own sponsor and merch line. In this episode of Strategy Talks, she breaks down the KPIs that actually build a podcast community, the exact moment she knew listeners had become fans, and the one thing any podcaster can do this week to get there.

Most small business owners assume PR is only for companies with bigger budgets and bigger names. eReleases founder Mickie Kennedy disagrees. In this episode of Strategy Talks, he breaks down the small business PR playbook behind two wild success stories, a $400 press release that led to a $30 million deal, and a free pandemic era release that generated over $10 million for local restaurants, plus the survey strategy that turns any small business into a recognized industry aut

You hit submit, then someone else decides what happens next: approved, revised, killed, or forgotten in a folder. Fractional CMO Anna Geffert has sat on both sides of that decision. In this episode of Strategy Talks, she breaks down what she is actually looking for when content lands on her desk, why healthcare compliance can wipe out two thirds of a content calendar overnight, and how any creator can start thinking like the person who approves the work, not just the one who

Most small businesses treat organic and paid social as two separate budgets with two separate goals. Big brands know better. In this episode of Strategy Talks, 15-year social media veteran Melissa Dawson — who has built integrated strategies at P&G, Mercedes-Benz, Robinhood, and Western Digital — pulls back the curtain on how the pros do it, what the "boost post" button is costing you, and the one metric that tells you when organic content is worth putting money behind.

Small teams keep borrowing strategies built for somebody else, with bigger budgets, bigger headcounts and a totally different audience. No wonder nothing clicks. This week on Strategy Talks, Patricia Aber joins me from Uganda to share the small team content strategy she builds for European NGOs and small businesses: three pillars (clarity, focus, consistency), three months to real leads, and one page your whole team can actually follow on a Monday morning.

Your prospects already know why your marketing isn't working, and they're ready to tell you. Here's the market research framework that replaces assumptions with real customer insight.

You're posting consistently and still not seeing results. The problem isn't your effort — it's that you're missing the strategy layer underneath. This complete guide walks you through the exact content strategy framework I've used for 15+ years with small business owners and founders: from setting business goals to building content pillars to creating a system that actually drives leads.

Date: April 2026 Reading Time: 7 minutes Key Takeaways Leaders who show up consistently in their content don't have more time than you do: they have better systems Passion is rarely missing when burnout hits; it's more often misdirected into an unsustainable pace An AI second brain built on your own stories, voice, and values sounds like you, because it literally is you Skipping the identity and story foundation is the #1 reason AI-generated content feels generic and flat You

Key Takeaways Rebranding is cosmetic. Repositioning is structural. Only one of them fixes your pipeline. If your content isn't converting and your messaging keeps shifting, you likely have a positioning problem — not a branding problem. Real repositioning takes a minimum of 12 weeks and ideally 8–12 months. It starts on the inside and works outward. Visuals come last — not first. Use the 5-point positioning test to find out if your current positioning is actually working. Bei

Publishing consistently comes from systems and ownership, not more meetings. Many marketing teams believe their biggest challenge is coming up with new ideas. But when you look closely inside most small teams, the ideas are already there. And yet the content never quite ships.

What happens when agencies move too fast with AI and forget the human part of marketing? That question came through clearly when I joined the Agency Bytes podcast with host Steve Guberman, an agency coach and M&A advisor who helps agency owners build stronger businesses. In our conversation, we talked about what 2025 revealed about AI in marketing, why organic social is still very much alive, and why the smartest agencies are returning to a more human-led content strat

If your team is publishing constantly but results are flat, the problem probably isn’t effort. It’s direction. Too many businesses are still turning out content, crossing their fingers, and hoping something sticks. As I said in this episode, “Turning out content and crossing your fingers, it works. Ha. Stop doing that stuff.”

Most teams treat social media like a publishing pipeline. Your comment section and DMs aren’t an afterthought. They’re part of your customer experience. This is called social care.

If your team's content is unclear, inconsistent, or just not getting enough traction, it might not be a content problem. It might be a leadership problem.

If 2025 taught us anything, it’s this: resilience isn’t about clinging to what worked. Yikes, that got us nowhere. Instead, resilience is about being bold enough to evolve. The market is shifting fast. Entire departments are disappearing, AI is rewriting how we create and communicate, and many of us, especially service-based entrepreneurs, are rethinking everything.

Is your company running two different races with the same finish line? Sales and marketing teams are supposed to be working toward one goal—revenue growth—but all too often, they operate in silos. Misaligned goals, disconnected strategies, and poor communication keep your business from reaching its full potential.

What if your social media strategy could go deeper than reach and impressions? What if it could help fix real problems, like clean water access, education gaps, or environmental damage? The good news is that it can. And it should.