Some days you look at your calendar, your kids, your aging parents, your pets, your to-do list and wonder, “Where on earth does a business fit into this?” That was my reality when I decided I was not going to build my life around work. I was going to build my work around my life. I still managed to build a sustainable business as a content strategist and social media strategist, starting at age 40, with four kids, four dogs at one point, and zero formal business training.

I did not become a six-figure social media strategist in a year, or even five. I was a stay-at-home mom, a nanny, and a Dutch girl living in the US who reinvented her career at 40 with zero corporate experience. I built my business in between school runs, summer beach days, and late-night client work, and it took me nine years to hit six figures as a freelancer. Let's connec the dots between storytelling, systems, and what it really looks like to grow into a social media