Is your company running two different races with the same finish line? Sales and marketing teams are supposed to be working toward one goal—revenue growth—but all too often, they operate in silos. Misaligned goals, disconnected strategies, and poor communication keep your business from reaching its full potential.

If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like, “We have the same goals on paper, but it still feels like us versus them.” What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.

“We still work in silos — sales works toward sales goals, marketing works toward marketing goals. And there isn’t this sense that we have two different skill sets of the same team.” — Lee Judge