Most B2B teams write every LinkedIn post for the person who might buy from them — and wonder why their content never travels. On this episode of Strategy Talks, Jason Patterson (founder of Jewel Content Marketing Agency, who grew his own following from 4,000 to 22,000) breaks down a distinction almost nobody says out loud: your fans and your customers are two different audiences with two different jobs. Customers lurk; fans like, comment, and share — and without fans, your fu