If you work at a small business, nonprofit, or purpose driven organization, you’re probably living this reality daily: you are the social media manager, community manager, customer support, and sometimes the entire comms team in one person. You are expected to be strategic, creative, and data driven while doing more with less. Here are seven social media agency secrets to steal to create real impact in 2026

66% percent of businesses use video to build trust, and 94% of B2B marketers say trust is the key to brand success. Caution! Showcasing one charismatic founder is not a strategy. Buyers want to see real people doing real work. Trust is built through people, not just personality. That is why every brand needs a face or two or three. Because (and I truly believe this) there isn’t just one right face.

Company pages have evolved significantly, with more features for admins and better integration with LinkedIn’s ad and content tools. Building a presence is no longer optional if you want your brand to stand out.