Most small business owners are busy posting and wondering why nothing is moving. The answer isn't more content: it's smarter strategy. B2B content strategist Dorien Morin-van Dam shares the practical content strategy framework she's used for 15+ years to help founders turn expertise into growth. Learn the mindset shifts and actionable steps to stop the noise and start driving real results.

Date:  April 2026 Reading Time: 7 minutes Key Takeaways Leaders who show up consistently in their content don't have more time than you do: they have better systems Passion is rarely missing when burnout hits; it's more often misdirected into an unsustainable pace An AI second brain built on your own stories, voice, and values sounds like you, because it literally is you Skipping the identity and story foundation is the #1 reason AI-generated content feels generic and flat Yo

What happens when agencies move too fast with AI and forget the human part of marketing? That question came through clearly when I joined the Agency Bytes podcast with host Steve Guberman, an agency coach and M&A advisor who helps agency owners build stronger businesses. In our conversation, we talked about what 2025 revealed about AI in marketing, why organic social is still very much alive, and why the smartest agencies are returning to a more human-led content strat

If your market is crowded, more content will not save you. More of you will. One of the biggest traps in content marketing right now is thinking that if you just publish more, you will somehow win. More blog posts. More LinkedIn posts. More emails. More content for the sake of content. But that is not the game anymore. Find out what it!

What if your next customer never even visits your website because ChatGPT already gave them the answer? That’s the shift we’re living in right now. Google isn’t the only search engine anymore, and if your brand isn’t showing up in AI tools like ChatGPT, Perplexity, or Google’s AI-driven search experience, you’re not just missing traffic. You’re missing consideration.

Imagine cranking out 4 million words, helping over 160 businesses grow, and generating millions in sales, all through writing. We dive deep into the nitty-gritty of using AI for content creation: what works, what doesn’t, and how not to lose your job in the process.

If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like, “We have the same goals on paper, but it still feels like us versus them.” What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.