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AI Visibility Is SEO Squared, But Small Teams Can Still Win
What if your next customer never even visits your website because ChatGPT already gave them the answer? That’s the shift we’re living in right now. Google isn’t the only search engine anymore, and if your brand isn’t showing up in AI tools like ChatGPT, Perplexity, or Google’s AI-driven search experience, you’re not just missing traffic. You’re missing consideration.
Dorien Morin-van Dam
Jan 24


3 Pitfalls to Avoid When Using AI for Content Creation
Imagine cranking out 4 million words, helping over 160 businesses grow, and generating millions in sales, all through writing.
We dive deep into the nitty-gritty of using AI for content creation: what works, what doesn’t, and how not to lose your job in the process.
Dorien Morin-van Dam
Dec 1, 2025


Why Your Sales and Marketing Teams Still Don’t Get Along (And How AI Can Help)
If your sales and marketing teams still feel like rival camps instead of one revenue team, you are not alone. I talk to leaders every week who say things like,
“We have the same goals on paper, but it still feels like us versus them.”
What came out of our conversation is this: you cannot fix sales and marketing alignment with shared dashboards alone. You fix it with mindset, structure, and yes, the smart use of AI.
Dorien Morin-van Dam
Nov 28, 2025
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