I did not become a six-figure social media strategist in a year, or even five. I was a stay-at-home mom, a nanny, and a Dutch girl living in the US who reinvented her career at 40 with zero corporate experience. I built my business in between school runs, summer beach days, and late-night client work, and it took me nine years to hit six figures as a freelancer. Let's connec the dots between storytelling, systems, and what it really looks like to grow into a social media