Creating Content Consistently is Hard!
If you are a small business owner, creating pieces of content like a blog post for your business to publish and post to your website and social media is ... hard! Being excited about content, creating content, and posting content isn’t always top of mind…
Sometimes you feel the time is better spent on other tasks like
paying bills
managing employees
ordering new product
dealing with vendors
seeking out new sponsors
just to name a few tasks that will take your time day after day!
The reality is though, that if you don't market your business, and if you put no time, effort, and money into marketing, your leads will dry up and your business will fail.
Maybe not tomorrow.
Or next month.
Maybe not even next year.
But eventually, your audience will change, and you will need to find new leads.
Social Media is a Great Marketing Tool
Social media is a great marketing tool if used in conjunction with other marketing efforts!
Social media gives you leads, not sales thus social media marketing should never replace your sales team, but work in conjunction with your sales team!
Content marketing is one of the best ways I know to garner leads, start a genuine sales process of high quality leads to eventually sell products and services. This especially works well if your content is dialed into your target audience!
If there is already so much content online, the next question comes to mind:
Here Are 5 Reasons Why Creating Your Own Content is Important!
Branding - grow your brand and become recognizable offline and online
Messaging - be in charge of what your customers learn. Educate and entertain your audience
Audience - target the right people with the right messages
Web traffic - original content leads to more web traffic
Influence - be the thought leader in your industry
Sharing curated (other people's) content can be part of your overall marketing strategy, yet creating your own quality content builds brand authority, and isn't that the goal of marketing; becoming the authority in your industry/space?
Keeping it real here...
HOW do you get (and stay) motivated to create content?
Even the professional content creators get stuck sometimes. We do it day in day out and even though we might have great ideas, implementing the ideas and executing the creating part isn't always on top of our list.
Therefore I've put together my most successful content creation hacks.
4 Content Creation Hacks to Get Fired Up About!
1. Caffeine
Try caffeinating yourself to get you ready for content creation; if chocolate and coffee aren't your thing, find something that will do the same! Meditation or exercise - whatever it is; you need a sharp and focused mind to create content!
2. Connect
When you feel unmotivated, call, or message a friend! Have a meaningful exchange; a friendly chit-chat or a deep conversation. Connecting with a like-minded individual who understands you is invaluable in getting yourself motivated to take action!
3. Channel
When you are stuck on what to create or produce, think about everything in life that gives your life meaning; channel your passion and effort! Where lies your passion, what do you love to do, eat, read, watch, and who do like to hang with?
4. Challenge
Without goals, you are just wishing. Set content goals and add tasks to your calendar! Only then, when you take content creation seriously, will it become an important task in your work week!
Ready To Learn More About Creating Content?
Connect with me on LinkedIn, or join the amazing Social Media Managers Facebook Group. As their community manager, I am proud of our membership and community.