What happens when agencies move too fast with AI and forget the human part of marketing? That question came through clearly when I joined the Agency Bytes podcast with host Steve Guberman, an agency coach and M&A advisor who helps agency owners build stronger businesses. In our conversation, we talked about what 2025 revealed about AI in marketing, why organic social is still very much alive, and why the smartest agencies are returning to a more human-led content strat

In September 2025, I hosted the second, 3-day   REEL Retreat   in Pittsfield, VT.   We came together to learn about reels and short-form video , but getting together in-person at a retreat is so much more than straightforward learning. There was networking, connecting, sharing meals, hiking and learning about each other's businesses. On the second day, a revelation happened: While I was teaching short-form video scripting, I learned something. Most of the small business owner